For who
Ready to sell your channel?
Got 5,000+ subs and a monetized channel that's been running for at least six months? Then it's probably time to ask: what's it actually worth?
Chances are, your channel's worth more than you think—and there are people ready to buy it.
Valuation
What's it worth?
Valuing a YouTube channel isn't just about subscriber count it's about income consistency, channel health, and growth potential. Some of the biggest valuation drivers include:
- Monthly net profit (over the last 3–12 months)
- Monetization type (AdSense, affiliates, sponsorships)
- Niche and audience engagement
- Traffic sources (organic search vs. short-term spikes)
- Owner involvement
- Content type
Value
Our top creator sold a channel for more than $ 1.000.000, are you next?
Our valuation tool is free and instant - no login required.
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Timing
When should you sell your YouTube channel?
Timing matters. The best moment to sell is when your channel is performing consistently—not during a slowdown.
Sings timing is right
- Your revenue is growing steadily – Consistent monthly profit attracts serious buyers.
- Engagement is strong – High watch time, comments, and shares signal a valuable, active audience.
- You have brand deals in place – Ongoing sponsorships increase buyer confidence and valuation.
- You've hit major milestones – Channels with 100K+ subs or 1M+ monthly views typically sell for more.
Automotive
$851,350
True Crime
$600,000
Space
$350,000
Entertainment
$330,000
Process
How does it work?
Selling a YouTube channel takes more than just sharing a password. It's a strategic process that involves preparation, clear documentation, and well-timed execution.
Step 1:
Prepare Your Channel
Clean up your content and dashboard. Remove outdated videos, resolve copyright claims, and ensure your channel has no recent policy strikes.
Step 2:
Document Performance
Buyers want data. Prepare analytics from YouTube Studio and Google Analytics, including subscriber growth, watch time, top-performing videos, and revenue trends.
Step 3:
Estimate the Value
Use consistent income and traffic metrics to determine what your channel is worth. YouTube channels are commonly valued using a revenue multiple, often somewhere between 12x to 36x of average monthly net profit.
Step 4:
List Your Channel for Sale
You can list your channel through a digital asset marketplace or a broker. Each option has pros and cons depending on your experience, risk tolerance, and need for support.
Step 5:
Vet Offers and Negotiate
Review offers carefully. Look for serious buyers who ask the right questions and are comfortable with due diligence. Be clear about what's included in the sale.
Step 6:
Transfer Securely
Use escrow and clear contracts to handle the payment and handoff. If the channel is part of a Brand Account, you can add the new owner and remove yourself once they're set up.
Why should you sell your
channel with us?
Average profit multiple
2.26× (top channels up to 3.71×)
Revenue Multiples
1.7× avg (top over 3.6×)
Avg time to sell (<$250k)
42 days
75% channels sold in
Within 91 days
FAQ
Selling your YouTube channel? Here's what you need to know
Product
All the tools you need
Access all essential tools through a single, intuitive dashboard.