Question 1

Who watches 12tone?

Accepted Answer

Nexlev estimates that 12tone's audience is mostly men (88.6%). The biggest age groups are 25–34 (39.8%) and 35–44 (19.6%), and 40.1% of viewers watch from the United States.

Question 2

Is 12tone's audience mostly male or female?

Accepted Answer

Mostly male. An estimated 88.6% of viewers are men and 11.4% are women.

Question 3

How old are 12tone's viewers?

Accepted Answer

The largest group is 25–34 at 39.8%, followed by 35–44 at 19.6%. Viewers aged 13–17 make up an estimated 6.6%.

Question 4

Where are 12tone's viewers from?

Accepted Answer

The United States (40.1%), the United Kingdom (5.2%), Canada (3.3%), the Philippines (2.1%), India (2.1%), Germany (1.4%), Australia (1.2%), Brazil (0.3%), South Africa (0.3%) and Indonesia (0.2%). The other 43.6% watch from other countries.

Question 5

Which country watches 12tone the most?

Accepted Answer

The United States, with an estimated 40.1% of 12tone's viewers.

Question 6

What age group watches 12tone the most?

Accepted Answer

Viewers aged 25–44, an estimated 59.4% of the audience.

Question 7

Is 12tone's audience young or old?

Accepted Answer

Mostly adults aged 25–44. An estimated 23.2% are under 25, 59.4% are 25–44 and 17.4% are 45 or older.

Question 8

How many of 12tone's viewers are under 18?

Accepted Answer

An estimated 6.6% of 12tone's viewers are aged 13–17, so about 93.4% are adults. YouTube doesn't count viewers under 13.

Question 9

What percentage of 12tone's viewers are from the United States?

Accepted Answer

An estimated 40.1%, its biggest country.

Question 10

Is 12tone's audience international?

Accepted Answer

Yes. Its biggest country, the United States, has an estimated 40.1% of viewers; the other 59.9% watch from elsewhere, led by the United Kingdom and Canada.

Question 11

How much of 12tone's audience is in high-paying countries?

Accepted Answer

At least 51.2% of viewers watch from the United States, the United Kingdom, Canada, Germany and Australia, where advertisers pay the most per view. A bigger share there usually means a higher RPM.

Question 12

What is 12tone's RPM?

Accepted Answer

An estimated $5.44 per 1,000 long-form views, most likely between $1.91 and $9.79. Shorts earn differently and aren't included.

Question 13

Is 12tone's RPM high or low?

Accepted Answer

Medium. At an estimated $5.44 per 1,000 long-form views, 12tone's RPM is medium on Nexlev's scale: under $3 is low, $3 to $8 is medium and $8 or more is high.

Question 14

How accurate are these numbers?

Accepted Answer

They're estimates from Nexlev's audience model, based on 12tone's public channel information. Only 12tone's team can see the real figures in YouTube Studio.

Who watches 12tone?

Age and Gender

Top Geographies

RPM

12tone audience FAQ