Question 1

Who watches Mata?

Accepted Answer

Nexlev estimates that Mata's audience is mostly men (67.1%). The biggest age groups are 25–34 (31.7%) and 35–44 (22.2%), and 5.4% of viewers watch from the United States.

Question 2

Is Mata's audience mostly male or female?

Accepted Answer

Mostly male. An estimated 67.1% of viewers are men and 32.9% are women.

Question 3

How old are Mata's viewers?

Accepted Answer

The largest group is 25–34 at 31.7%, followed by 35–44 at 22.2%. Viewers aged 13–17 make up an estimated 7.2%.

Question 4

Where are Mata's viewers from?

Accepted Answer

The United States (5.4%), Brazil (4.7%), Poland (4.2%), Germany (4.0%), Indonesia (2.7%), Mexico (2.5%), India (1.9%), Russia (1.7%), Spain (1.1%) and the United Kingdom (1.1%). The other 70.8% watch from other countries.

Question 5

Which country watches Mata the most?

Accepted Answer

The United States, with an estimated 5.4% of Mata's viewers.

Question 6

What age group watches Mata the most?

Accepted Answer

Viewers aged 25–44, an estimated 53.9% of the audience.

Question 7

Is Mata's audience young or old?

Accepted Answer

Mostly adults aged 25–44. An estimated 20.7% are under 25, 53.9% are 25–44 and 25.5% are 45 or older.

Question 8

How many of Mata's viewers are under 18?

Accepted Answer

An estimated 7.2% of Mata's viewers are aged 13–17, so about 92.8% are adults. YouTube doesn't count viewers under 13.

Question 9

What percentage of Mata's viewers are from the United States?

Accepted Answer

An estimated 5.4%, its biggest country.

Question 10

Is Mata's audience international?

Accepted Answer

Yes. Its biggest country, the United States, has an estimated 5.4% of viewers; the other 94.6% watch from elsewhere, led by Brazil and Poland.

Question 11

How much of Mata's audience is in high-paying countries?

Accepted Answer

At least 10.5% of viewers watch from the United States, Germany and the United Kingdom, where advertisers pay the most per view. A bigger share there usually means a higher RPM.

Question 12

What is Mata's RPM?

Accepted Answer

An estimated $1.17 per 1,000 long-form views, most likely between $0.29 and $4.86. Shorts earn differently and aren't included.

Question 13

Is Mata's RPM high or low?

Accepted Answer

Low. At an estimated $1.17 per 1,000 long-form views, Mata's RPM is low on Nexlev's scale: under $3 is low, $3 to $8 is medium and $8 or more is high.

Question 14

How accurate are these numbers?

Accepted Answer

They're estimates from Nexlev's audience model, based on Mata's public channel information. Only Mata's team can see the real figures in YouTube Studio.

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Who watches Mata?

Is Mata's audience mostly male or female?

How old are Mata's viewers?

Where are Mata's viewers from?

Predicting Mata's audience

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Age and Gender

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Mata audience FAQ

Who watches Mata?

Is Mata's audience mostly male or female?

How old are Mata's viewers?

Where are Mata's viewers from?

Which country watches Mata the most?

What age group watches Mata the most?

Is Mata's audience young or old?

How many of Mata's viewers are under 18?

What percentage of Mata's viewers are from the United States?

Is Mata's audience international?

How much of Mata's audience is in high-paying countries?

What is Mata's RPM?

Is Mata's RPM high or low?

How accurate are these numbers?