Which country watches 48 Hours the most?

The United States, with an estimated 64.0% of 48 Hours's viewers.

What age group watches 48 Hours the most?

Viewers aged 35–54, an estimated 42.5% of the audience.

What is 48 Hours's RPM?

An estimated $12.40 per 1,000 long-form views, most likely between $3.23 and $21.03. Shorts earn differently and aren't included.

How accurate are these numbers?

They're estimates from Nexlev's audience model, based on 48 Hours's public channel information. Only 48 Hours's team can see the real figures in YouTube Studio.

48 HoursMonetized

@48hours

2.6M subscribers
2.5K videos
1.5B views
Joined Jun 14, 2013

“48 Hours” uncovers the narrative behind true crime cases with unmatched reporting. Award-winning correspondents thoughtfully examine the complexities of each crime and transport you to the heart of the investigation through key evidence and gripping interviews. Our coverage has made a tangible difference in many lives, leading to the exoneration of wrongly convicted people and the reopening of cold cases. "48 Hours" has been recognized with multiple Peabodys, Emmys®, RTNDA Edward R. Murrow Awards and the Alfred I. duPont-Columbia University Award. For licensing inquiries, contact: licensing@veritone.com

Who watches 48 Hours?

Estimated gender, age, top countries and RPM for 48 Hours, from Nexlev's audience model.

Who watches 48 Hours? Estimated audience: 61.5% women, 42.5% aged 35–54 and 64.0% in the United States. Estimated long-form RPM: $12.40.

Age and Gender

Est. viewership

13-17 years

2.8%

18-24 years

4.9%

25-34 years

16.5%

35-44 years

21.7%

45-54 years

20.8%

55-64 years

19%

65+ years

14.3%

Top Geographies

Est. viewership

United States

64%

United Kingdom

5.3%

Canada

3.6%

Australia

1.7%

India

RPM

Revenue / 1K views

Estimates from Nexlev's audience model, not YouTube Studio data.

Channel Analysis

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48 Hours audience FAQ

Who watches 48 Hours?

Nexlev estimates that 48 Hours's audience is mostly women (61.5%). The biggest age groups are 35–44 (21.7%) and 45–54 (20.8%), and 64.0% of viewers watch from the United States.

Is 48 Hours's audience mostly male or female?

Mostly female. An estimated 61.5% of viewers are women and 38.5% are men.

How old are 48 Hours's viewers?

The largest group is 35–44 at 21.7%, followed by 45–54 at 20.8%. Viewers aged 13–17 make up an estimated 2.8%.

Where are 48 Hours's viewers from?

The United States (64.0%), the United Kingdom (5.3%), Canada (3.6%), Australia (1.7%), India (1.3%), South Africa (0.7%), the Philippines (0.4%), Germany (0.4%), Brazil (0.2%) and Pakistan (0.1%). The other 22.4% watch from other countries.

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