Music at its best, that's what 9XM is all about. We play it all, without any specific genre. Be it Bollywood or Non-Filmy 9XM is known for pure music pleasure. We play what India wants to listen. 9XM is your music channel, which offers unadulterated Music for Everyone. If you like the latkas and jhatkas of item girls, the sizzling moves of Bollywood queen bees and the dolle sholle of our actor-brigade, 9XM is the destination. All this with funky and unique characters like Bheegi Billi, Bade & Chote, Badshah Bhai, Falli Balli and The Betel Nuts, that make each song more spicy with their acts. So come and experience pure Bollywood Music in true Bollywood Ishtyle only on 9XM. After all, its Haq Se!!