Question 1

Who watches Activate?

Accepted Answer

Nexlev estimates that Activate's audience is mostly men (63.2%). The biggest age groups are 25–34 (29.2%) and 35–44 (21.7%), and 20.9% of viewers watch from the United States.

Question 2

Is Activate's audience mostly male or female?

Accepted Answer

Mostly male. An estimated 63.2% of viewers are men and 36.8% are women.

Question 3

How old are Activate's viewers?

Accepted Answer

The largest group is 25–34 at 29.2%, followed by 35–44 at 21.7%. Viewers aged 13–17 make up an estimated 5.7%.

Question 4

Where are Activate's viewers from?

Accepted Answer

The United States (20.9%), the Philippines (5.7%), India (4.4%), Germany (2.7%), the United Kingdom (2.7%), Indonesia (2.0%), Canada (1.9%), Australia (1.1%), Mexico (1.1%) and Poland (0.9%). The other 56.6% watch from other countries.

Question 5

Which country watches Activate the most?

Accepted Answer

The United States, with an estimated 20.9% of Activate's viewers.

Question 6

What age group watches Activate the most?

Accepted Answer

Viewers aged 25–44, an estimated 50.9% of the audience.

Question 7

What is Activate's RPM?

Accepted Answer

An estimated $1.13 per 1,000 long-form views, most likely between $0.26 and $6.28. Shorts earn differently and aren't included.

Question 8

How accurate are these numbers?

Accepted Answer

They're estimates from Nexlev's audience model, based on Activate's public channel information. Only Activate's team can see the real figures in YouTube Studio.

Who watches Activate?

Age and Gender

Top Geographies

RPM

Activate audience FAQ