Amar Audio is a Punjab-based label that was founded in 1990, evolving from an earlier enterprise, the Aman Audio Company. Amar Audio is the oldest brand name in the North India Punjabi Industry, being the first among the companies to produce music from the era of cassettes, VCR, DVD, and now Digital Music World. From 1990 to 1995, the label’s production was released around the Punjab and North India on the Aman Audio label before officially being renamed Amar Audio in June 1996. Today, Amar Audio is one of India's renowned and worthwhile digital labels, one of among those that hold the Heritage, Device, Legacy, and Traditional badges, also being house to folk artists and stating new talent. With an enormous catalogue containing over 2000 viewable content across channels and an organic audience of 8 lakh.