Which country watches Apple Music the most?

The United States, with an estimated 26.8% of Apple Music's viewers.

What age group watches Apple Music the most?

Viewers aged 25–44, an estimated 56.2% of the audience.

What is Apple Music's RPM?

An estimated $2.05 per 1,000 long-form views, most likely between $0.65 and $6.83. Shorts earn differently and aren't included.

How accurate are these numbers?

They're estimates from Nexlev's audience model, based on Apple Music's public channel information. Only Apple Music's team can see the real figures in YouTube Studio.

Apple MusicMonetized

@AppleMusic

1.7M subscribers
1.9K videos
484.5M views
United States
Joined Aug 16, 2013

All about the music — all the time.

apple
music
youtube
applemusic
channel
interview
interviews
radio

Who watches Apple Music?

Estimated gender, age, top countries and RPM for Apple Music, from Nexlev's audience model.

Who watches Apple Music? Estimated audience: 69.2% men, 56.2% aged 25–44 and 26.8% in the United States. Estimated long-form RPM: $2.05.

Age and Gender

Est. viewership

13-17 years

4.7%

18-24 years

12%

25-34 years

32%

35-44 years

24.2%

45-54 years

15.2%

55-64 years

7.2%

65+ years

4.7%

Top Geographies

Est. viewership

United States

26.8%

India

4.4%

Brazil

2.6%

United Kingdom

2.5%

Germany

RPM

Revenue / 1K views

Estimates from Nexlev's audience model, not YouTube Studio data.

Channel Analysis

What do Apple Music viewers want?

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Apple Music audience FAQ

Who watches Apple Music?

Nexlev estimates that Apple Music's audience is mostly men (69.2%). The biggest age groups are 25–34 (32.0%) and 35–44 (24.2%), and 26.8% of viewers watch from the United States.

Is Apple Music's audience mostly male or female?

Mostly male. An estimated 69.2% of viewers are men and 30.8% are women.

How old are Apple Music's viewers?

The largest group is 25–34 at 32.0%, followed by 35–44 at 24.2%. Viewers aged 13–17 make up an estimated 4.7%.

Where are Apple Music's viewers from?

The United States (26.8%), India (4.4%), Brazil (2.6%), the United Kingdom (2.5%), Germany (2.4%), the Philippines (2.0%), Canada (1.7%), Indonesia (1.4%), Mexico (0.9%) and Australia (0.6%). The other 54.7% watch from other countries.

Predicting Apple Music's audience

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