Which country watches Apple TV the most?

The United States, with an estimated 36.4% of Apple TV's viewers.

What age group watches Apple TV the most?

Viewers aged 25–44, an estimated 48.8% of the audience.

What is Apple TV's RPM?

An estimated $2.89 per 1,000 long-form views, most likely between $0.94 and $6.93. Shorts earn differently and aren't included.

How accurate are these numbers?

They're estimates from Nexlev's audience model, based on Apple TV's public channel information. Only Apple TV's team can see the real figures in YouTube Studio.

Apple TVNot monetized

@AppleTV

2.5M subscribers
4.4K videos
2B views
United States
Joined Apr 12, 2018

The official rabbit hole of Apple TV Apple TV is a streaming service with original stories from the most creative minds in TV and film. Watch now on the Apple TV app: https://apple.co/_AppleTVapp

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Who watches Apple TV?

Estimated gender, age, top countries and RPM for Apple TV, from Nexlev's audience model.

Who watches Apple TV? Estimated audience: 71.1% men, 48.8% aged 25–44 and 36.4% in the United States. Estimated long-form RPM: $2.89.

Age and Gender

Est. viewership

13-17 years

4.9%

18-24 years

10.7%

25-34 years

25.9%

35-44 years

22.9%

45-54 years

15.2%

55-64 years

10.9%

65+ years

9.5%

Top Geographies

Est. viewership

United States

36.4%

United Kingdom

6.2%

India

5.1%

Canada

3.6%

Philippines

RPM

Revenue / 1K views

Estimates from Nexlev's audience model, not YouTube Studio data.

Channel Analysis

What do Apple TV viewers want?

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Apple TV audience FAQ

Who watches Apple TV?

Nexlev estimates that Apple TV's audience is mostly men (71.1%). The biggest age groups are 25–34 (25.9%) and 35–44 (22.9%), and 36.4% of viewers watch from the United States.

Is Apple TV's audience mostly male or female?

Mostly male. An estimated 71.1% of viewers are men and 28.9% are women.

How old are Apple TV's viewers?

The largest group is 25–34 at 25.9%, followed by 35–44 at 22.9%. Viewers aged 13–17 make up an estimated 4.9%.

Where are Apple TV's viewers from?

The United States (36.4%), the United Kingdom (6.2%), India (5.1%), Canada (3.6%), the Philippines (2.9%), Australia (1.5%), Germany (0.9%), Indonesia (0.8%), South Africa (0.6%) and Brazil (0.5%). The other 41.6% watch from other countries.

Predicting Apple TV's audience

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