How many times have you followed a tradition just because your family has asked you to do so? How many times you tried to question a particular ritual but have only received silence for an answer?Here is an answer to your inquisitiveness! With Artha, we have tried to explore the hidden meaning and significance of famous Indian traditions and rituals. So next time when you put mehendi or throw a coin in water, you will not be left wondering and wil be more than happy to accept the traditions. If you are a creator, a music label or a content production house wanting to reach worldwide audiences and distribute content on Youtube and other global platforms please write to us on yt@shotformats.com or Whatsapp us on 9987065199.