Question 1

Who watches AtHomeWithNikki?

Accepted Answer

Nexlev estimates that AtHomeWithNikki's audience is mostly women (74.5%). The biggest age groups are 35–44 (23.8%) and 25–34 (21.4%), and 36.4% of viewers watch from the United States.

Question 2

Is AtHomeWithNikki's audience mostly male or female?

Accepted Answer

Mostly female. An estimated 74.5% of viewers are women and 25.5% are men.

Question 3

How old are AtHomeWithNikki's viewers?

Accepted Answer

The largest group is 35–44 at 23.8%, followed by 25–34 at 21.4%. Viewers aged 13–17 make up an estimated 2.6%.

Question 4

Where are AtHomeWithNikki's viewers from?

Accepted Answer

The United States (36.4%), India (8.5%), the United Kingdom (3.6%), Canada (3.0%), Brazil (2.0%), the Philippines (1.5%), Australia (0.8%), Germany (0.6%), Indonesia (0.5%) and Pakistan (0.3%). The other 42.7% watch from other countries.

Question 5

Which country watches AtHomeWithNikki the most?

Accepted Answer

The United States, with an estimated 36.4% of AtHomeWithNikki's viewers.

Question 6

What age group watches AtHomeWithNikki the most?

Accepted Answer

Viewers aged 25–44, an estimated 45.2% of the audience.

Question 7

Is AtHomeWithNikki's audience young or old?

Accepted Answer

It leans toward viewers aged 45 and over. An estimated 8.6% are under 25, 45.2% are 25–44 and 46.2% are 45 or older.

Question 8

How many of AtHomeWithNikki's viewers are under 18?

Accepted Answer

An estimated 2.6% of AtHomeWithNikki's viewers are aged 13–17, so about 97.4% are adults. YouTube doesn't count viewers under 13.

Question 9

What percentage of AtHomeWithNikki's viewers are from the United States?

Accepted Answer

An estimated 36.4%, its biggest country.

Question 10

Is AtHomeWithNikki's audience international?

Accepted Answer

Yes. Its biggest country, the United States, has an estimated 36.4% of viewers; the other 63.6% watch from elsewhere, led by India and the United Kingdom.

Question 11

How much of AtHomeWithNikki's audience is in high-paying countries?

Accepted Answer

At least 44.4% of viewers watch from the United States, the United Kingdom, Canada, Australia and Germany, where advertisers pay the most per view. A bigger share there usually means a higher RPM.

Question 12

What is AtHomeWithNikki's RPM?

Accepted Answer

An estimated $5.98 per 1,000 long-form views, most likely between $1.82 and $12.71. Shorts earn differently and aren't included.

Question 13

Is AtHomeWithNikki's RPM high or low?

Accepted Answer

Medium. At an estimated $5.98 per 1,000 long-form views, AtHomeWithNikki's RPM is medium on Nexlev's scale: under $3 is low, $3 to $8 is medium and $8 or more is high.

Question 14

How accurate are these numbers?

Accepted Answer

They're estimates from Nexlev's audience model, based on AtHomeWithNikki's public channel information. Only AtHomeWithNikki's team can see the real figures in YouTube Studio.

Who watches AtHomeWithNikki?

Age and Gender

Top Geographies

RPM

AtHomeWithNikki audience FAQ