Question 1

Who watches It's AumSum Time?

Accepted Answer

Nexlev estimates that It's AumSum Time's audience is a mix of men (59.1%) and women (40.9%). The biggest age groups are 25–34 (39.6%) and 35–44 (27.3%), and 40.6% of viewers watch from India.

Question 2

Is It's AumSum Time's audience mostly male or female?

Accepted Answer

It's mixed. An estimated 59.1% of viewers are men and 40.9% are women.

Question 3

How old are It's AumSum Time's viewers?

Accepted Answer

The largest group is 25–34 at 39.6%, followed by 35–44 at 27.3%. Viewers aged 13–17 make up an estimated 4.7%.

Question 4

Where are It's AumSum Time's viewers from?

Accepted Answer

India (40.6%), the United States (10.5%), the Philippines (3.1%), Pakistan (2.2%), Indonesia (1.8%), the United Kingdom (1.7%), Brazil (1.2%), Canada (0.7%), Bangladesh (0.7%) and Mexico (0.5%). The other 37.1% watch from other countries.

Question 5

Which country watches It's AumSum Time the most?

Accepted Answer

India, with an estimated 40.6% of It's AumSum Time's viewers.

Question 6

What age group watches It's AumSum Time the most?

Accepted Answer

Viewers aged 25–44, an estimated 66.9% of the audience.

Question 7

Is It's AumSum Time's audience young or old?

Accepted Answer

Mostly adults aged 25–44. An estimated 17.5% are under 25, 66.9% are 25–44 and 15.5% are 45 or older.

Question 8

How many of It's AumSum Time's viewers are under 18?

Accepted Answer

An estimated 4.7% of It's AumSum Time's viewers are aged 13–17, so about 95.3% are adults. YouTube doesn't count viewers under 13.

Question 9

What percentage of It's AumSum Time's viewers are from the United States?

Accepted Answer

An estimated 10.5%, its number 2 country after India.

Question 10

Is It's AumSum Time's audience international?

Accepted Answer

Yes. Its biggest country, India, has an estimated 40.6% of viewers; the other 59.4% watch from elsewhere, led by the United States and the Philippines.

Question 11

How much of It's AumSum Time's audience is in high-paying countries?

Accepted Answer

At least 12.9% of viewers watch from the United States, the United Kingdom and Canada, where advertisers pay the most per view. A bigger share there usually means a higher RPM.

Question 12

What is It's AumSum Time's RPM?

Accepted Answer

An estimated $0.65 per 1,000 long-form views, most likely between $0.20 and $5.84. Shorts earn differently and aren't included.

Question 13

Is It's AumSum Time's RPM high or low?

Accepted Answer

Low. At an estimated $0.65 per 1,000 long-form views, It's AumSum Time's RPM is low on Nexlev's scale: under $3 is low, $3 to $8 is medium and $8 or more is high.

Question 14

How accurate are these numbers?

Accepted Answer

They're estimates from Nexlev's audience model, based on It's AumSum Time's public channel information. Only It's AumSum Time's team can see the real figures in YouTube Studio.

Who watches It's AumSum Time?

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It's AumSum Time audience FAQ