Question 1

Who watches Azure?

Accepted Answer

Nexlev estimates that Azure's audience is a mix of men (50.5%) and women (49.5%). The biggest age groups are 35–44 (33.4%) and 25–34 (31.6%), and 31.2% of viewers watch from the United States.

Question 2

Is Azure's audience mostly male or female?

Accepted Answer

It's mixed. An estimated 50.5% of viewers are men and 49.5% are women.

Question 3

How old are Azure's viewers?

Accepted Answer

The largest group is 35–44 at 33.4%, followed by 25–34 at 31.6%. Viewers aged 13–17 make up an estimated 9.3%.

Question 4

Where are Azure's viewers from?

Accepted Answer

The United States (31.2%), the Philippines (9.8%), India (4.5%), the United Kingdom (3.9%), Indonesia (3.2%), Canada (1.1%), Brazil (0.9%), Germany (0.6%), Mexico (0.5%) and Australia (0.4%). The other 43.7% watch from other countries.

Question 5

Which country watches Azure the most?

Accepted Answer

The United States, with an estimated 31.2% of Azure's viewers.

Question 6

What age group watches Azure the most?

Accepted Answer

Viewers aged 25–44, an estimated 65.0% of the audience.

Question 7

Is Azure's audience young or old?

Accepted Answer

Mostly adults aged 25–44. An estimated 19.0% are under 25, 65.0% are 25–44 and 15.9% are 45 or older.

Question 8

How many of Azure's viewers are under 18?

Accepted Answer

An estimated 9.3% of Azure's viewers are aged 13–17, so about 90.7% are adults. YouTube doesn't count viewers under 13.

Question 9

What percentage of Azure's viewers are from the United States?

Accepted Answer

An estimated 31.2%, its biggest country.

Question 10

Is Azure's audience international?

Accepted Answer

Yes. Its biggest country, the United States, has an estimated 31.2% of viewers; the other 68.8% watch from elsewhere, led by the Philippines and India.

Question 11

How much of Azure's audience is in high-paying countries?

Accepted Answer

At least 37.2% of viewers watch from the United States, the United Kingdom, Canada, Germany and Australia, where advertisers pay the most per view. A bigger share there usually means a higher RPM.

Question 12

What is Azure's RPM?

Accepted Answer

An estimated $1.24 per 1,000 long-form views, most likely between $0.23 and $7.14. Shorts earn differently and aren't included.

Question 13

Is Azure's RPM high or low?

Accepted Answer

Low. At an estimated $1.24 per 1,000 long-form views, Azure's RPM is low on Nexlev's scale: under $3 is low, $3 to $8 is medium and $8 or more is high.

Question 14

How accurate are these numbers?

Accepted Answer

They're estimates from Nexlev's audience model, based on Azure's public channel information. Only Azure's team can see the real figures in YouTube Studio.

Who watches Azure?

Age and Gender

Top Geographies

RPM

Azure audience FAQ