Question 1

Who watches BABEL?

Accepted Answer

Nexlev estimates that BABEL's audience is mostly women (65.2%). The biggest age groups are 25–34 (37.8%) and 35–44 (24.2%), and 20.1% of viewers watch from the United States.

Question 2

Is BABEL's audience mostly male or female?

Accepted Answer

Mostly female. An estimated 65.2% of viewers are women and 34.8% are men.

Question 3

How old are BABEL's viewers?

Accepted Answer

The largest group is 25–34 at 37.8%, followed by 35–44 at 24.2%. Viewers aged 13–17 make up an estimated 7.0%.

Question 4

Where are BABEL's viewers from?

Accepted Answer

The United States (20.1%), the Philippines (4.8%), the United Kingdom (4.2%), India (4.1%), Germany (1.7%), Brazil (1.6%), Indonesia (1.6%), Canada (0.8%), South Africa (0.6%) and Vietnam (0.5%). The other 60.0% watch from other countries.

Question 5

Which country watches BABEL the most?

Accepted Answer

The United States, with an estimated 20.1% of BABEL's viewers.

Question 6

What age group watches BABEL the most?

Accepted Answer

Viewers aged 25–44, an estimated 62.0% of the audience.

Question 7

Is BABEL's audience young or old?

Accepted Answer

Mostly adults aged 25–44. An estimated 23.7% are under 25, 62.0% are 25–44 and 14.3% are 45 or older.

Question 8

How many of BABEL's viewers are under 18?

Accepted Answer

An estimated 7.0% of BABEL's viewers are aged 13–17, so about 93.0% are adults. YouTube doesn't count viewers under 13.

Question 9

What percentage of BABEL's viewers are from the United States?

Accepted Answer

An estimated 20.1%, its biggest country.

Question 10

Is BABEL's audience international?

Accepted Answer

Yes. Its biggest country, the United States, has an estimated 20.1% of viewers; the other 79.9% watch from elsewhere, led by the Philippines and the United Kingdom.

Question 11

How much of BABEL's audience is in high-paying countries?

Accepted Answer

At least 26.8% of viewers watch from the United States, the United Kingdom, Germany and Canada, where advertisers pay the most per view. A bigger share there usually means a higher RPM.

Question 12

What is BABEL's RPM?

Accepted Answer

An estimated $2.56 per 1,000 long-form views, most likely between $0.73 and $8.10. Shorts earn differently and aren't included.

Question 13

Is BABEL's RPM high or low?

Accepted Answer

Low. At an estimated $2.56 per 1,000 long-form views, BABEL's RPM is low on Nexlev's scale: under $3 is low, $3 to $8 is medium and $8 or more is high.

Question 14

How accurate are these numbers?

Accepted Answer

They're estimates from Nexlev's audience model, based on BABEL's public channel information. Only BABEL's team can see the real figures in YouTube Studio.

Who watches BABEL?

Age and Gender

Top Geographies

RPM

BABEL audience FAQ