Which country watches BBC Sport the most?

The United Kingdom, with an estimated 38.0% of BBC Sport's viewers.

What age group watches BBC Sport the most?

Viewers aged 25–44, an estimated 54.0% of the audience.

What is BBC Sport's RPM?

An estimated $1.68 per 1,000 long-form views, most likely between $0.47 and $4.90. Shorts earn differently and aren't included.

How accurate are these numbers?

They're estimates from Nexlev's audience model, based on BBC Sport's public channel information. Only BBC Sport's team can see the real figures in YouTube Studio.

BBC SportMonetized

@bbcsport

978K subscribers
4.5K videos
359.8M views
United Kingdom
Joined May 13, 2016

Subscribe now and never miss the biggest moments in sport 🔥 This is the official BBC Sport YouTube channel. We take you inside the world's major events - the Olympics, Wimbledon, the Six Nations and more! This channel is for you, the fans. We'll bring you highlights, fun interviews, big debates and a little bit closer to your sporting heroes. Find much more sporting content on BBC Sport: http://www.bbc.co.uk/sport And for all the latest Football content, head over to our new BBC Football channel: https://www.youtube.com/@bbcfootball Our socials: Facebook: https://www.facebook.com/BBCSport/ X: https://x.com/BBCSport Instagram: https://www.instagram.com/bbcsport/ TikTok: https://www.tiktok.com/@bbcsport?lang=en

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Who watches BBC Sport?

Estimated gender, age, top countries and RPM for BBC Sport, from Nexlev's audience model.

Who watches BBC Sport? Estimated audience: 90.6% men, 54.0% aged 25–44 and 38.0% in the United Kingdom. Estimated long-form RPM: $1.68.

Age and Gender

Est. viewership

13-17 years

4.6%

18-24 years

13.6%

25-34 years

31.5%

35-44 years

22.5%

45-54 years

14.9%

55-64 years

7.4%

65+ years

5.5%

Top Geographies

Est. viewership

United Kingdom

38%

United States

7.5%

India

3.8%

South Africa

3.1%

Australia

RPM

Revenue / 1K views

Estimates from Nexlev's audience model, not YouTube Studio data.

Channel Analysis

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BBC Sport audience FAQ

Who watches BBC Sport?

Nexlev estimates that BBC Sport's audience is mostly men (90.6%). The biggest age groups are 25–34 (31.5%) and 35–44 (22.5%), and 38.0% of viewers watch from the United Kingdom.

Is BBC Sport's audience mostly male or female?

Mostly male. An estimated 90.6% of viewers are men and 9.4% are women.

How old are BBC Sport's viewers?

The largest group is 25–34 at 31.5%, followed by 35–44 at 22.5%. Viewers aged 13–17 make up an estimated 4.6%.

Where are BBC Sport's viewers from?

The United Kingdom (38.0%), the United States (7.5%), India (3.8%), South Africa (3.1%), Australia (1.0%), Canada (1.0%), Germany (0.8%), Pakistan (0.5%), Nigeria (0.5%) and Indonesia (0.5%). The other 43.2% watch from other countries.

Predicting BBC Sport's audience

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