Question 1

Who watches BBC World Service?

Accepted Answer

Nexlev estimates that BBC World Service's audience is mostly men (80.2%). The biggest age groups are 25–34 (26.2%) and 35–44 (23.3%), and 16.4% of viewers watch from the United States.

Question 2

Is BBC World Service's audience mostly male or female?

Accepted Answer

Mostly male. An estimated 80.2% of viewers are men and 19.8% are women.

Question 3

How old are BBC World Service's viewers?

Accepted Answer

The largest group is 25–34 at 26.2%, followed by 35–44 at 23.3%. Viewers aged 13–17 make up an estimated 2.9%.

Question 4

Where are BBC World Service's viewers from?

Accepted Answer

The United States (16.4%), India (12.4%), the United Kingdom (8.6%), Canada (2.3%), Australia (1.6%), the Philippines (1.6%), Pakistan (1.4%), Indonesia (1.3%), Germany (1.0%) and South Africa (0.8%). The other 52.6% watch from other countries.

Question 5

Which country watches BBC World Service the most?

Accepted Answer

The United States, with an estimated 16.4% of BBC World Service's viewers.

Question 6

What age group watches BBC World Service the most?

Accepted Answer

Viewers aged 25–44, an estimated 49.5% of the audience.

Question 7

Is BBC World Service's audience young or old?

Accepted Answer

It leans toward adults aged 25–44. An estimated 11.1% are under 25, 49.5% are 25–44 and 39.4% are 45 or older.

Question 8

How many of BBC World Service's viewers are under 18?

Accepted Answer

An estimated 2.9% of BBC World Service's viewers are aged 13–17, so about 97.1% are adults. YouTube doesn't count viewers under 13.

Question 9

What percentage of BBC World Service's viewers are from the United States?

Accepted Answer

An estimated 16.4%, its biggest country.

Question 10

Is BBC World Service's audience international?

Accepted Answer

Yes. Its biggest country, the United States, has an estimated 16.4% of viewers; the other 83.6% watch from elsewhere, led by India and the United Kingdom.

Question 11

How much of BBC World Service's audience is in high-paying countries?

Accepted Answer

At least 29.9% of viewers watch from the United States, the United Kingdom, Canada, Australia and Germany, where advertisers pay the most per view. A bigger share there usually means a higher RPM.

Question 12

What is BBC World Service's RPM?

Accepted Answer

An estimated $2.27 per 1,000 long-form views, most likely between $0.66 and $6.51. Shorts earn differently and aren't included.

Question 13

Is BBC World Service's RPM high or low?

Accepted Answer

Low. At an estimated $2.27 per 1,000 long-form views, BBC World Service's RPM is low on Nexlev's scale: under $3 is low, $3 to $8 is medium and $8 or more is high.

Question 14

How accurate are these numbers?

Accepted Answer

They're estimates from Nexlev's audience model, based on BBC World Service's public channel information. Only BBC World Service's team can see the real figures in YouTube Studio.

Who watches BBC World Service?

Age and Gender

Top Geographies

RPM

BBC World Service audience FAQ