Question 1

Who watches Beyond the Brick?

Accepted Answer

Nexlev estimates that Beyond the Brick's audience is mostly men (73.7%). The biggest age groups are 35–44 (33.3%) and 25–34 (26.8%), and 28.7% of viewers watch from the United States.

Question 2

Is Beyond the Brick's audience mostly male or female?

Accepted Answer

Mostly male. An estimated 73.7% of viewers are men and 26.3% are women.

Question 3

How old are Beyond the Brick's viewers?

Accepted Answer

The largest group is 35–44 at 33.3%, followed by 25–34 at 26.8%. Viewers aged 13–17 make up an estimated 3.7%.

Question 4

Where are Beyond the Brick's viewers from?

Accepted Answer

The United States (28.7%), India (9.1%), the United Kingdom (2.9%), Indonesia (2.3%), Canada (2.2%), Germany (2.2%), Brazil (1.4%), the Philippines (1.3%), Vietnam (0.7%) and Australia (0.6%). The other 48.7% watch from other countries.

Question 5

Which country watches Beyond the Brick the most?

Accepted Answer

The United States, with an estimated 28.7% of Beyond the Brick's viewers.

Question 6

What age group watches Beyond the Brick the most?

Accepted Answer

Viewers aged 25–44, an estimated 60.1% of the audience.

Question 7

Is Beyond the Brick's audience young or old?

Accepted Answer

Mostly adults aged 25–44. An estimated 11.8% are under 25, 60.1% are 25–44 and 28.1% are 45 or older.

Question 8

How many of Beyond the Brick's viewers are under 18?

Accepted Answer

An estimated 3.7% of Beyond the Brick's viewers are aged 13–17, so about 96.3% are adults. YouTube doesn't count viewers under 13.

Question 9

What percentage of Beyond the Brick's viewers are from the United States?

Accepted Answer

An estimated 28.7%, its biggest country.

Question 10

Is Beyond the Brick's audience international?

Accepted Answer

Yes. Its biggest country, the United States, has an estimated 28.7% of viewers; the other 71.3% watch from elsewhere, led by India and the United Kingdom.

Question 11

How much of Beyond the Brick's audience is in high-paying countries?

Accepted Answer

At least 36.6% of viewers watch from the United States, the United Kingdom, Canada, Germany and Australia, where advertisers pay the most per view. A bigger share there usually means a higher RPM.

Question 12

What is Beyond the Brick's RPM?

Accepted Answer

An estimated $3.15 per 1,000 long-form views, most likely between $0.94 and $7.81. Shorts earn differently and aren't included.

Question 13

Is Beyond the Brick's RPM high or low?

Accepted Answer

Medium. At an estimated $3.15 per 1,000 long-form views, Beyond the Brick's RPM is medium on Nexlev's scale: under $3 is low, $3 to $8 is medium and $8 or more is high.

Question 14

How accurate are these numbers?

Accepted Answer

They're estimates from Nexlev's audience model, based on Beyond the Brick's public channel information. Only Beyond the Brick's team can see the real figures in YouTube Studio.

Who watches Beyond the Brick?

Age and Gender

Top Geographies

RPM

Beyond the Brick audience FAQ