Which country watches Big Think the most?

The United States, with an estimated 62.5% of Big Think's viewers.

What age group watches Big Think the most?

Viewers aged 35–54, an estimated 49.5% of the audience.

What is Big Think's RPM?

An estimated $9.31 per 1,000 long-form views, most likely between $1.54 and $12.32. Shorts earn differently and aren't included.

How accurate are these numbers?

They're estimates from Nexlev's audience model, based on Big Think's public channel information. Only Big Think's team can see the real figures in YouTube Studio.

Big ThinkMonetized

@bigthink

9.1M subscribers
10.2K videos
1.1B views
United States
Joined Oct 1, 2006

Big Think exists to make you smarter, faster. Through conversations with the world’s brightest thinkers, we bring you the ideas shaping the future of science, philosophy, culture, and the human mind. Our library of thousands of videos distills complex insight into clear, actionable wisdom for how to think, work, and live in a changing world. Meet legendary teachers like philosopher Daniel Dennett, physicist Brian Cox, classicist Mary Beard, psychiatrist Bessel van der Kolk, political scientist Ian Bremmer, anthropologist Helen Fisher, and hundreds more — all sharing the ideas that define our time and the questions that will shape our future.

Big
Think
BigThink.com
bigthink
science
philosophy
tech
einstein

Who watches Big Think?

Estimated gender, age, top countries and RPM for Big Think, from Nexlev's audience model.

Who watches Big Think? Estimated audience: 84.4% men, 49.5% aged 35–54 and 62.5% in the United States. Estimated long-form RPM: $9.31.

Age and Gender

Est. viewership

13-17 years

1.8%

18-24 years

5.5%

25-34 years

20.2%

35-44 years

28.4%

45-54 years

21.1%

55-64 years

14%

65+ years

Top Geographies

Est. viewership

United States

62.5%

United Kingdom

4.4%

Canada

4.4%

Australia

2.4%

India

RPM

Revenue / 1K views

Estimates from Nexlev's audience model, not YouTube Studio data.

Channel Analysis

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Big Think audience FAQ

Who watches Big Think?

Nexlev estimates that Big Think's audience is mostly men (84.4%). The biggest age groups are 35–44 (28.4%) and 45–54 (21.1%), and 62.5% of viewers watch from the United States.

Is Big Think's audience mostly male or female?

Mostly male. An estimated 84.4% of viewers are men, 15.5% are women and 0.1% chose another option.

How old are Big Think's viewers?

The largest group is 35–44 at 28.4%, followed by 45–54 at 21.1%. Viewers aged 13–17 make up an estimated 1.8%.

Where are Big Think's viewers from?

The United States (62.5%), the United Kingdom (4.4%), Canada (4.4%), Australia (2.4%) and India (1.8%). The other 24.4% watch from other countries.

Predicting Big Think's audience

Reading the channel's recent videos…

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