Question 1

Who watches Blu Radio?

Accepted Answer

Nexlev estimates that Blu Radio's audience is mostly men (70.1%). The biggest age groups are 65+ (32.0%) and 55–64 (25.8%), and 17.3% of viewers watch from Mexico.

Question 2

Is Blu Radio's audience mostly male or female?

Accepted Answer

Mostly male. An estimated 70.1% of viewers are men and 29.9% are women.

Question 3

How old are Blu Radio's viewers?

Accepted Answer

The largest group is 65+ at 32.0%, followed by 55–64 at 25.8%. Viewers aged 13–17 make up an estimated 1.2%.

Question 4

Where are Blu Radio's viewers from?

Accepted Answer

Mexico (17.3%), Colombia (16.4%), Spain (10.2%), the United States (7.9%), Argentina (7.1%), Peru (6.4%), Venezuela (4.4%), Chile (2.7%), Ecuador (1.1%) and the Dominican Republic (0.4%). The other 26.2% watch from other countries.

Question 5

Which country watches Blu Radio the most?

Accepted Answer

Mexico, with an estimated 17.3% of Blu Radio's viewers.

Question 6

What age group watches Blu Radio the most?

Accepted Answer

Viewers aged 55+, an estimated 57.8% of the audience.

Question 7

Is Blu Radio's audience young or old?

Accepted Answer

Mostly viewers aged 45 and over. An estimated 3.9% are under 25, 21.7% are 25–44 and 74.3% are 45 or older.

Question 8

How many of Blu Radio's viewers are under 18?

Accepted Answer

An estimated 1.2% of Blu Radio's viewers are aged 13–17, so about 98.8% are adults. YouTube doesn't count viewers under 13.

Question 9

What percentage of Blu Radio's viewers are from the United States?

Accepted Answer

An estimated 7.9%, its number 4 country after Mexico, Colombia and Spain.

Question 10

Is Blu Radio's audience international?

Accepted Answer

Yes. Its biggest country, Mexico, has an estimated 17.3% of viewers; the other 82.7% watch from elsewhere, led by Colombia and Spain.

Question 11

How much of Blu Radio's audience is in high-paying countries?

Accepted Answer

At least 7.9% of viewers watch from the United States, where advertisers pay the most per view. A bigger share there usually means a higher RPM.

Question 12

What is Blu Radio's RPM?

Accepted Answer

An estimated $1.71 per 1,000 long-form views, most likely between $0.58 and $4.70. Shorts earn differently and aren't included.

Question 13

Is Blu Radio's RPM high or low?

Accepted Answer

Low. At an estimated $1.71 per 1,000 long-form views, Blu Radio's RPM is low on Nexlev's scale: under $3 is low, $3 to $8 is medium and $8 or more is high.

Question 14

How accurate are these numbers?

Accepted Answer

They're estimates from Nexlev's audience model, based on Blu Radio's public channel information. Only Blu Radio's team can see the real figures in YouTube Studio.

Who watches Blu Radio?

Age and Gender

Top Geographies

RPM

Blu Radio audience FAQ