Question 1

Who watches BRIGHT SIDE?

Accepted Answer

Nexlev estimates that BRIGHT SIDE's audience is mostly men (61.2%). The biggest age groups are 35–44 (27.4%) and 25–34 (26.2%), and 27.3% of viewers watch from the United States.

Question 2

Is BRIGHT SIDE's audience mostly male or female?

Accepted Answer

Mostly male. An estimated 61.2% of viewers are men and 38.8% are women.

Question 3

How old are BRIGHT SIDE's viewers?

Accepted Answer

The largest group is 35–44 at 27.4%, followed by 25–34 at 26.2%. Viewers aged 13–17 make up an estimated 4.3%.

Question 4

Where are BRIGHT SIDE's viewers from?

Accepted Answer

The United States (27.3%), India (15.5%), the United Kingdom (6.7%), Canada (2.6%), the Philippines (2.3%), Australia (0.8%), South Africa (0.5%), Germany (0.5%), Indonesia (0.5%) and Pakistan (0.3%). The other 42.8% watch from other countries.

Question 5

Which country watches BRIGHT SIDE the most?

Accepted Answer

The United States, with an estimated 27.3% of BRIGHT SIDE's viewers.

Question 6

What age group watches BRIGHT SIDE the most?

Accepted Answer

Viewers aged 25–44, an estimated 53.6% of the audience.

Question 7

Is BRIGHT SIDE's audience young or old?

Accepted Answer

Mostly adults aged 25–44. An estimated 13.5% are under 25, 53.6% are 25–44 and 33.0% are 45 or older.

Question 8

How many of BRIGHT SIDE's viewers are under 18?

Accepted Answer

An estimated 4.3% of BRIGHT SIDE's viewers are aged 13–17, so about 95.7% are adults. YouTube doesn't count viewers under 13.

Question 9

What percentage of BRIGHT SIDE's viewers are from the United States?

Accepted Answer

An estimated 27.3%, its biggest country.

Question 10

Is BRIGHT SIDE's audience international?

Accepted Answer

Yes. Its biggest country, the United States, has an estimated 27.3% of viewers; the other 72.7% watch from elsewhere, led by India and the United Kingdom.

Question 11

How much of BRIGHT SIDE's audience is in high-paying countries?

Accepted Answer

At least 37.9% of viewers watch from the United States, the United Kingdom, Canada, Australia and Germany, where advertisers pay the most per view. A bigger share there usually means a higher RPM.

Question 12

What is BRIGHT SIDE's RPM?

Accepted Answer

An estimated $3.32 per 1,000 long-form views, most likely between $1.17 and $7.31. Shorts earn differently and aren't included.

Question 13

Is BRIGHT SIDE's RPM high or low?

Accepted Answer

Medium. At an estimated $3.32 per 1,000 long-form views, BRIGHT SIDE's RPM is medium on Nexlev's scale: under $3 is low, $3 to $8 is medium and $8 or more is high.

Question 14

How accurate are these numbers?

Accepted Answer

They're estimates from Nexlev's audience model, based on BRIGHT SIDE's public channel information. Only BRIGHT SIDE's team can see the real figures in YouTube Studio.

Who watches BRIGHT SIDE?

Age and Gender

Top Geographies

RPM

BRIGHT SIDE audience FAQ