Which country watches Brownells, Inc. the most?

The United States, with an estimated 52.5% of Brownells, Inc.'s viewers.

What age group watches Brownells, Inc. the most?

Viewers aged 35–44, an estimated 21.0% of the audience.

What is Brownells, Inc.'s RPM?

An estimated $4.39 per 1,000 long-form views, most likely between $1.68 and $8.79. Shorts earn differently and aren't included.

How accurate are these numbers?

They're estimates from Nexlev's audience model, based on Brownells, Inc.'s public channel information. Only Brownells, Inc.'s team can see the real figures in YouTube Studio.

Brownells, Inc.

@brownells

513K subscribers
3.1K videos
149.7M views
United States
Joined Jan 11, 2007

Serious About Firearms Since 1939™, Brownells is the world’s leading source for gun parts and accessories, ammunition, gunsmithing tools, survival gear and archery products. The family-owned company proudly serves gunsmiths, gun owners, law enforcement and military organizations. As a company forever connected to the outdoors and forever committed to its industry, Brownells fosters proud culture of honesty, integrity and respect for its customers and employees alike. The products in these video are to be used only for lawful purposes, including hunting, self-defense, collecting, and competitive or recreational shooting. Individuals should independently verify all representations regarding these products before purchase, possession, or use. Always follow manufacturers safety guidelines

Brownells
Inc
gunsmithing
firearm
maintenance
gun
tech
tips

Who watches Brownells, Inc.?

Estimated gender, age, top countries and RPM for Brownells, Inc., from Nexlev's audience model.

Who watches Brownells, Inc.? Estimated audience: 92.6% men, 21.0% aged 35–44 and 52.5% in the United States. Estimated long-form RPM: $4.39.

Age and Gender

Est. viewership

13-17 years

2.1%

18-24 years

5.4%

25-34 years

14.9%

35-44 years

21%

45-54 years

17.2%

55-64 years

18.7%

65+ years

20.7%

Top Geographies

Est. viewership

United States

52.5%

Canada

3.9%

United Kingdom

2.5%

India

2.2%

Philippines

RPM

Revenue / 1K views

Estimates from Nexlev's audience model, not YouTube Studio data.

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Brownells, Inc. audience FAQ

Who watches Brownells, Inc.?

Nexlev estimates that Brownells, Inc.'s audience is mostly men (92.6%). The biggest age groups are 35–44 (21.0%) and 65+ (20.7%), and 52.5% of viewers watch from the United States.

Is Brownells, Inc.'s audience mostly male or female?

Mostly male. An estimated 92.6% of viewers are men and 7.4% are women.

How old are Brownells, Inc.'s viewers?

The largest group is 35–44 at 21.0%, followed by 65+ at 20.7%. Viewers aged 13–17 make up an estimated 2.1%.

Where are Brownells, Inc.'s viewers from?

The United States (52.5%), Canada (3.9%), the United Kingdom (2.5%), India (2.2%), the Philippines (1.0%), Germany (1.0%), Australia (0.8%), Indonesia (0.3%), Japan (0.3%) and Brazil (0.2%). The other 35.4% watch from other countries.

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