The official BUGATTI YouTube Channel Since its foundation in 1909 by Ettore Bugatti, the brand has been at the pinnacle of the automotive industry, creating the world’s most powerful and luxurious automobiles from its home in Molsheim, France. In the 1920s, BUGATTI became known for its racing successes as well as in the 1930s for Jean Bugatti’s elegant touring cars. In 1991, the EB110 premiered and set new benchmarks for sports car performance. With the introduction of the VEYRON 16.4 in 2005, BUGATTI created an entirely new segment: the hyper sports car, becoming the first production model to break through 1,000 PS and 400 km/h. In 2016, the CHIRON once again redefined speed and usability, culminating in a 1,600 PS version breaking the 300mph barrier. Today, BUGATTI is part of the BUGATTI Rimac Group and well underway with the development of the next-generation of BUGATTI hyper sports cars, true to Ettore’s motto "If comparable, it is no longer BUGATTI."