Question 1

Who watches Car and Driver?

Accepted Answer

Nexlev estimates that Car and Driver's audience is mostly men (91.9%). The biggest age groups are 25–34 (28.3%) and 35–44 (21.1%), and 39.9% of viewers watch from the United States.

Question 2

Is Car and Driver's audience mostly male or female?

Accepted Answer

Mostly male. An estimated 91.9% of viewers are men and 8.1% are women.

Question 3

How old are Car and Driver's viewers?

Accepted Answer

The largest group is 25–34 at 28.3%, followed by 35–44 at 21.1%. Viewers aged 13–17 make up an estimated 2.5%.

Question 4

Where are Car and Driver's viewers from?

Accepted Answer

The United States (39.9%), India (4.3%), Canada (4.0%), the United Kingdom (3.2%), the Philippines (1.4%), Australia (1.1%), South Africa (0.7%), Germany (0.6%), Indonesia (0.5%) and Pakistan (0.4%). The other 43.9% watch from other countries.

Question 5

Which country watches Car and Driver the most?

Accepted Answer

The United States, with an estimated 39.9% of Car and Driver's viewers.

Question 6

What age group watches Car and Driver the most?

Accepted Answer

Viewers aged 25–44, an estimated 49.4% of the audience.

Question 7

Is Car and Driver's audience young or old?

Accepted Answer

It leans toward adults aged 25–44. An estimated 10.1% are under 25, 49.4% are 25–44 and 40.6% are 45 or older.

Question 8

How many of Car and Driver's viewers are under 18?

Accepted Answer

An estimated 2.5% of Car and Driver's viewers are aged 13–17, so about 97.5% are adults. YouTube doesn't count viewers under 13.

Question 9

What percentage of Car and Driver's viewers are from the United States?

Accepted Answer

An estimated 39.9%, its biggest country.

Question 10

Is Car and Driver's audience international?

Accepted Answer

Yes. Its biggest country, the United States, has an estimated 39.9% of viewers; the other 60.1% watch from elsewhere, led by India and Canada.

Question 11

How much of Car and Driver's audience is in high-paying countries?

Accepted Answer

At least 48.8% of viewers watch from the United States, Canada, the United Kingdom, Australia and Germany, where advertisers pay the most per view. A bigger share there usually means a higher RPM.

Question 12

What is Car and Driver's RPM?

Accepted Answer

An estimated $4.96 per 1,000 long-form views, most likely between $1.87 and $8.68. Shorts earn differently and aren't included.

Question 13

Is Car and Driver's RPM high or low?

Accepted Answer

Medium. At an estimated $4.96 per 1,000 long-form views, Car and Driver's RPM is medium on Nexlev's scale: under $3 is low, $3 to $8 is medium and $8 or more is high.

Question 14

How accurate are these numbers?

Accepted Answer

They're estimates from Nexlev's audience model, based on Car and Driver's public channel information. Only Car and Driver's team can see the real figures in YouTube Studio.

Who watches Car and Driver?

Age and Gender

Top Geographies

RPM

Car and Driver audience FAQ