Question 1

Who watches Channel 4?

Accepted Answer

Nexlev estimates that Channel 4's audience is mostly men (75.8%). The biggest age groups are 25–34 (32.1%) and 35–44 (23.9%), and 31.5% of viewers watch from the United States.

Question 2

Is Channel 4's audience mostly male or female?

Accepted Answer

Mostly male. An estimated 75.8% of viewers are men and 24.2% are women.

Question 3

How old are Channel 4's viewers?

Accepted Answer

The largest group is 25–34 at 32.1%, followed by 35–44 at 23.9%. Viewers aged 13–17 make up an estimated 6.0%.

Question 4

Where are Channel 4's viewers from?

Accepted Answer

The United States (31.5%), the United Kingdom (11.5%), India (4.2%), Canada (3.6%), Australia (2.0%), the Philippines (1.5%), Germany (1.5%), Indonesia (0.6%), South Africa (0.5%) and Brazil (0.4%). The other 42.6% watch from other countries.

Question 5

Which country watches Channel 4 the most?

Accepted Answer

The United States, with an estimated 31.5% of Channel 4's viewers.

Question 6

What age group watches Channel 4 the most?

Accepted Answer

Viewers aged 25–44, an estimated 56.0% of the audience.

Question 7

Is Channel 4's audience young or old?

Accepted Answer

Mostly adults aged 25–44. An estimated 20.4% are under 25, 56.0% are 25–44 and 23.5% are 45 or older.

Question 8

How many of Channel 4's viewers are under 18?

Accepted Answer

An estimated 6.0% of Channel 4's viewers are aged 13–17, so about 94.0% are adults. YouTube doesn't count viewers under 13.

Question 9

What percentage of Channel 4's viewers are from the United States?

Accepted Answer

An estimated 31.5%, its biggest country.

Question 10

Is Channel 4's audience international?

Accepted Answer

Yes. Its biggest country, the United States, has an estimated 31.5% of viewers; the other 68.5% watch from elsewhere, led by the United Kingdom and India.

Question 11

How much of Channel 4's audience is in high-paying countries?

Accepted Answer

At least 50.1% of viewers watch from the United States, the United Kingdom, Canada, Australia and Germany, where advertisers pay the most per view. A bigger share there usually means a higher RPM.

Question 12

What is Channel 4's RPM?

Accepted Answer

An estimated $3.06 per 1,000 long-form views, most likely between $1.14 and $6.74. Shorts earn differently and aren't included.

Question 13

Is Channel 4's RPM high or low?

Accepted Answer

Medium. At an estimated $3.06 per 1,000 long-form views, Channel 4's RPM is medium on Nexlev's scale: under $3 is low, $3 to $8 is medium and $8 or more is high.

Question 14

How accurate are these numbers?

Accepted Answer

They're estimates from Nexlev's audience model, based on Channel 4's public channel information. Only Channel 4's team can see the real figures in YouTube Studio.

Who watches Channel 4?

Age and Gender

Top Geographies

RPM

Channel 4 audience FAQ