Question 1

Who watches IssuePresso?

Accepted Answer

Nexlev estimates that IssuePresso's audience is mostly men (70.8%). The biggest age groups are 25–34 (30.9%) and 35–44 (20.9%), and 20.6% of viewers watch from the United States.

Question 2

Is IssuePresso's audience mostly male or female?

Accepted Answer

Mostly male. An estimated 70.8% of viewers are men and 29.2% are women.

Question 3

How old are IssuePresso's viewers?

Accepted Answer

The largest group is 25–34 at 30.9%, followed by 35–44 at 20.9%. Viewers aged 13–17 make up an estimated 3.3%.

Question 4

Where are IssuePresso's viewers from?

Accepted Answer

The United States (20.6%), India (14.8%), the United Kingdom (4.2%), the Philippines (2.6%), Canada (2.3%), Pakistan (1.8%), Indonesia (1.8%), Bangladesh (1.2%), South Africa (1.2%) and Australia (1.1%). The other 48.4% watch from other countries.

Question 5

Which country watches IssuePresso the most?

Accepted Answer

The United States, with an estimated 20.6% of IssuePresso's viewers.

Question 6

What age group watches IssuePresso the most?

Accepted Answer

Viewers aged 25–44, an estimated 51.8% of the audience.

Question 7

Is IssuePresso's audience young or old?

Accepted Answer

Mostly adults aged 25–44. An estimated 18.3% are under 25, 51.8% are 25–44 and 29.8% are 45 or older.

Question 8

How many of IssuePresso's viewers are under 18?

Accepted Answer

An estimated 3.3% of IssuePresso's viewers are aged 13–17, so about 96.7% are adults. YouTube doesn't count viewers under 13.

Question 9

What percentage of IssuePresso's viewers are from the United States?

Accepted Answer

An estimated 20.6%, its biggest country.

Question 10

Is IssuePresso's audience international?

Accepted Answer

Yes. Its biggest country, the United States, has an estimated 20.6% of viewers; the other 79.4% watch from elsewhere, led by India and the United Kingdom.

Question 11

How much of IssuePresso's audience is in high-paying countries?

Accepted Answer

At least 28.2% of viewers watch from the United States, the United Kingdom, Canada and Australia, where advertisers pay the most per view. A bigger share there usually means a higher RPM.

Question 12

What is IssuePresso's RPM?

Accepted Answer

An estimated $2.51 per 1,000 long-form views, most likely between $0.62 and $9.94. Shorts earn differently and aren't included.

Question 13

Is IssuePresso's RPM high or low?

Accepted Answer

Low. At an estimated $2.51 per 1,000 long-form views, IssuePresso's RPM is low on Nexlev's scale: under $3 is low, $3 to $8 is medium and $8 or more is high.

Question 14

How accurate are these numbers?

Accepted Answer

They're estimates from Nexlev's audience model, based on IssuePresso's public channel information. Only IssuePresso's team can see the real figures in YouTube Studio.

Who watches IssuePresso?

Age and Gender

Top Geographies

RPM

IssuePresso audience FAQ