Question 1

Who watches Daily Express?

Accepted Answer

Nexlev estimates that Daily Express's audience is mostly men (76.2%). The biggest age groups are 65+ (36.4%) and 55–64 (22.2%), and 44.2% of viewers watch from the United Kingdom.

Question 2

Is Daily Express's audience mostly male or female?

Accepted Answer

Mostly male. An estimated 76.2% of viewers are men and 23.8% are women.

Question 3

How old are Daily Express's viewers?

Accepted Answer

The largest group is 65+ at 36.4%, followed by 55–64 at 22.2%. Viewers aged 13–17 make up an estimated 1.9%.

Question 4

Where are Daily Express's viewers from?

Accepted Answer

The United Kingdom (44.2%), the United States (15.1%), Australia (4.2%), Canada (2.8%), India (1.8%), South Africa (1.0%), the Philippines (0.5%), Pakistan (0.5%), Germany (0.4%) and Indonesia (0.2%). The other 29.2% watch from other countries.

Question 5

Which country watches Daily Express the most?

Accepted Answer

The United Kingdom, with an estimated 44.2% of Daily Express's viewers.

Question 6

What age group watches Daily Express the most?

Accepted Answer

Viewers aged 55+, an estimated 58.6% of the audience.

Question 7

Is Daily Express's audience young or old?

Accepted Answer

Mostly viewers aged 45 and over. An estimated 5.8% are under 25, 21.2% are 25–44 and 73.1% are 45 or older.

Question 8

How many of Daily Express's viewers are under 18?

Accepted Answer

An estimated 1.9% of Daily Express's viewers are aged 13–17, so about 98.1% are adults. YouTube doesn't count viewers under 13.

Question 9

What percentage of Daily Express's viewers are from the United States?

Accepted Answer

An estimated 15.1%, its number 2 country after the United Kingdom.

Question 10

Is Daily Express's audience international?

Accepted Answer

Yes. Its biggest country, the United Kingdom, has an estimated 44.2% of viewers; the other 55.8% watch from elsewhere, led by the United States and Australia.

Question 11

How much of Daily Express's audience is in high-paying countries?

Accepted Answer

At least 66.7% of viewers watch from the United Kingdom, the United States, Australia, Canada and Germany, where advertisers pay the most per view. A bigger share there usually means a higher RPM.

Question 12

What is Daily Express's RPM?

Accepted Answer

An estimated $2.70 per 1,000 long-form views, most likely between $0.84 and $6.95. Shorts earn differently and aren't included.

Question 13

Is Daily Express's RPM high or low?

Accepted Answer

Low. At an estimated $2.70 per 1,000 long-form views, Daily Express's RPM is low on Nexlev's scale: under $3 is low, $3 to $8 is medium and $8 or more is high.

Question 14

How accurate are these numbers?

Accepted Answer

They're estimates from Nexlev's audience model, based on Daily Express's public channel information. Only Daily Express's team can see the real figures in YouTube Studio.

Who watches Daily Express?

Age and Gender

Top Geographies

RPM

Daily Express audience FAQ