Question 1

Who watches Digital?

Accepted Answer

Nexlev estimates that Digital's audience is mostly men (92.3%). The biggest age groups are 25–34 (39.7%) and 35–44 (21.2%), and 29.2% of viewers watch from the United States.

Question 2

Is Digital's audience mostly male or female?

Accepted Answer

Mostly male. An estimated 92.3% of viewers are men and 7.7% are women.

Question 3

How old are Digital's viewers?

Accepted Answer

The largest group is 25–34 at 39.7%, followed by 35–44 at 21.2%. Viewers aged 13–17 make up an estimated 2.7%.

Question 4

Where are Digital's viewers from?

Accepted Answer

The United States (29.2%), India (6.0%), the United Kingdom (4.5%), Canada (2.6%), Germany (1.8%), the Philippines (1.5%), Australia (1.1%), Indonesia (0.8%), Brazil (0.8%) and Russia (0.7%). The other 51.0% watch from other countries.

Question 5

Which country watches Digital the most?

Accepted Answer

The United States, with an estimated 29.2% of Digital's viewers.

Question 6

What age group watches Digital the most?

Accepted Answer

Viewers aged 25–44, an estimated 60.9% of the audience.

Question 7

What is Digital's RPM?

Accepted Answer

An estimated $2.26 per 1,000 long-form views, most likely between $0.52 and $8.05. Shorts earn differently and aren't included.

Question 8

How accurate are these numbers?

Accepted Answer

They're estimates from Nexlev's audience model, based on Digital's public channel information. Only Digital's team can see the real figures in YouTube Studio.

Who watches Digital?

Age and Gender

Top Geographies

RPM

Digital audience FAQ