Which country watches The Drive the most?

The United States, with an estimated 37.9% of The Drive's viewers.

What age group watches The Drive the most?

Viewers aged 25–44, an estimated 48.8% of the audience.

What is The Drive's RPM?

An estimated $5.19 per 1,000 long-form views, most likely between $2.34 and $9.32. Shorts earn differently and aren't included.

How accurate are these numbers?

They're estimates from Nexlev's audience model, based on The Drive's public channel information. Only The Drive's team can see the real figures in YouTube Studio.

The DriveMonetized

@drive

2M subscribers
1.5K videos
509.7M views
United States
Joined Nov 28, 2005

The culture of cars and cars for the cultured.

auto
automotive
racing
car
culture
speed
drift
road

Who watches The Drive?

Estimated gender, age, top countries and RPM for The Drive, from Nexlev's audience model.

Who watches The Drive? Estimated audience: 94.9% men, 48.8% aged 25–44 and 37.9% in the United States. Estimated long-form RPM: $5.19.

Age and Gender

Est. viewership

13-17 years

2.7%

18-24 years

8.3%

25-34 years

24.1%

35-44 years

24.7%

45-54 years

16.8%

55-64 years

13.2%

65+ years

10.2%

Top Geographies

Est. viewership

United States

37.9%

United Kingdom

5.5%

Canada

3.7%

India

2.9%

Australia

RPM

Revenue / 1K views

Estimates from Nexlev's audience model, not YouTube Studio data.

Channel Analysis

What do The Drive viewers want?

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The Drive audience FAQ

Who watches The Drive?

Nexlev estimates that The Drive's audience is mostly men (94.9%). The biggest age groups are 35–44 (24.7%) and 25–34 (24.1%), and 37.9% of viewers watch from the United States.

Is The Drive's audience mostly male or female?

Mostly male. An estimated 94.9% of viewers are men and 5.1% are women.

How old are The Drive's viewers?

The largest group is 35–44 at 24.7%, followed by 25–34 at 24.1%. Viewers aged 13–17 make up an estimated 2.7%.

Where are The Drive's viewers from?

The United States (37.9%), the United Kingdom (5.5%), Canada (3.7%), India (2.9%), Australia (1.7%), the Philippines (1.2%), Germany (1.0%), South Africa (0.8%), Indonesia (0.6%) and Japan (0.5%). The other 44.2% watch from other countries.

Predicting The Drive's audience

Reading the channel's recent videos…

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