East Coast Audio Entertainments started its operation in Kochi in 1997 with the launch of the soundtrack of Bharatan’s film Churam. Under the Establishment, East Coast is having a repertoire of 5000 songs (most of these songs are favourites for mobile caller tune users) as audio content in various categories and video content of super hit stage shows, movies, music videos which are unique and exclusive. The East Coast five series audio albums from NINAKKAI, AADYAMAI, ORMAKKAI, SWANTHAM AND INIENNUM and its continuation as the 6th in the series ENNENNUM (which was translated in 3 South Indian Languages and Hindi) remains the 1st ever 5 language Romantic Album in which 30 national singers including Hariharan, Shanker mahadevan, Shreya Ghoshal etc have sung), thematically depicting the tale of a love (lyrics by Mr. Vijayan himself) through its various facets, were all received with warmth by Malayali minds. This albums remains historical hits for which there is no substitute as yet.