Question 1

Who watches EsKay?

Accepted Answer

Nexlev estimates that EsKay's audience is mostly men (83.5%). The biggest age groups are 35–44 (25.0%) and 25–34 (20.5%), and 66.2% of viewers watch from Germany.

Question 2

Is EsKay's audience mostly male or female?

Accepted Answer

Mostly male. An estimated 83.5% of viewers are men and 16.5% are women.

Question 3

How old are EsKay's viewers?

Accepted Answer

The largest group is 35–44 at 25.0%, followed by 25–34 at 20.5%. Viewers aged 13–17 make up an estimated 4.1%.

Question 4

Where are EsKay's viewers from?

Accepted Answer

Germany (66.2%), the United States (1.8%), India (0.7%), the United Kingdom (0.3%), Brazil (0.2%), Mexico (0.2%), Italy (0.2%), Canada (0.2%), the Netherlands (0.1%) and Spain (0.1%). The other 30.1% watch from other countries.

Question 5

Which country watches EsKay the most?

Accepted Answer

Germany, with an estimated 66.2% of EsKay's viewers.

Question 6

What age group watches EsKay the most?

Accepted Answer

Viewers aged 25–44, an estimated 45.5% of the audience.

Question 7

Is EsKay's audience young or old?

Accepted Answer

It leans toward adults aged 25–44. An estimated 11.1% are under 25, 45.5% are 25–44 and 43.4% are 45 or older.

Question 8

How many of EsKay's viewers are under 18?

Accepted Answer

An estimated 4.1% of EsKay's viewers are aged 13–17, so about 95.9% are adults. YouTube doesn't count viewers under 13.

Question 9

What percentage of EsKay's viewers are from the United States?

Accepted Answer

An estimated 1.8%, its number 2 country after Germany.

Question 10

Is EsKay's audience international?

Accepted Answer

Mostly not. An estimated 66.2% of viewers watch from Germany, and 33.8% from other countries, led by the United States and India.

Question 11

How much of EsKay's audience is in high-paying countries?

Accepted Answer

At least 68.6% of viewers watch from Germany, the United States, the United Kingdom, Canada and the Netherlands, where advertisers pay the most per view. A bigger share there usually means a higher RPM.

Question 12

What is EsKay's RPM?

Accepted Answer

An estimated $3.92 per 1,000 long-form views, most likely between $1.25 and $8.20. Shorts earn differently and aren't included.

Question 13

Is EsKay's RPM high or low?

Accepted Answer

Medium. At an estimated $3.92 per 1,000 long-form views, EsKay's RPM is medium on Nexlev's scale: under $3 is low, $3 to $8 is medium and $8 or more is high.

Question 14

How accurate are these numbers?

Accepted Answer

They're estimates from Nexlev's audience model, based on EsKay's public channel information. Only EsKay's team can see the real figures in YouTube Studio.

Who watches EsKay?

Age and Gender

Top Geographies

RPM

EsKay audience FAQ