Question 1

Who watches espantalho?

Accepted Answer

Nexlev estimates that espantalho's audience is mostly men (69.3%). The biggest age groups are 25–34 (31.2%) and 35–44 (21.7%), and 76.5% of viewers watch from Brazil.

Question 2

Is espantalho's audience mostly male or female?

Accepted Answer

Mostly male. An estimated 69.3% of viewers are men and 30.7% are women.

Question 3

How old are espantalho's viewers?

Accepted Answer

The largest group is 25–34 at 31.2%, followed by 35–44 at 21.7%. Viewers aged 13–17 make up an estimated 15.6%.

Question 4

Where are espantalho's viewers from?

Accepted Answer

Brazil (76.5%), the United States (1.5%), India (0.5%), Indonesia (0.3%), Mexico (0.3%), Germany (0.3%), France (0.3%), the United Kingdom (0.2%), Canada (0.2%) and Vietnam (0.2%). The other 19.6% watch from other countries.

Question 5

Which country watches espantalho the most?

Accepted Answer

Brazil, with an estimated 76.5% of espantalho's viewers.

Question 6

What age group watches espantalho the most?

Accepted Answer

Viewers aged 25–44, an estimated 52.9% of the audience.

Question 7

Is espantalho's audience young or old?

Accepted Answer

Mostly adults aged 25–44. An estimated 28.3% are under 25, 52.9% are 25–44 and 18.8% are 45 or older.

Question 8

How many of espantalho's viewers are under 18?

Accepted Answer

An estimated 15.6% of espantalho's viewers are aged 13–17, so about 84.4% are adults. YouTube doesn't count viewers under 13.

Question 9

What percentage of espantalho's viewers are from the United States?

Accepted Answer

An estimated 1.5%, its number 2 country after Brazil.

Question 10

Is espantalho's audience international?

Accepted Answer

Mostly not. An estimated 76.5% of viewers watch from Brazil, and 23.5% from other countries, led by the United States and India.

Question 11

How much of espantalho's audience is in high-paying countries?

Accepted Answer

At least 2.2% of viewers watch from the United States, Germany, the United Kingdom and Canada, where advertisers pay the most per view. A bigger share there usually means a higher RPM.

Question 12

What is espantalho's RPM?

Accepted Answer

An estimated $1.43 per 1,000 long-form views, most likely between $0.60 and $6.74. Shorts earn differently and aren't included.

Question 13

Is espantalho's RPM high or low?

Accepted Answer

Low. At an estimated $1.43 per 1,000 long-form views, espantalho's RPM is low on Nexlev's scale: under $3 is low, $3 to $8 is medium and $8 or more is high.

Question 14

How accurate are these numbers?

Accepted Answer

They're estimates from Nexlev's audience model, based on espantalho's public channel information. Only espantalho's team can see the real figures in YouTube Studio.

Who watches espantalho?

Age and Gender

Top Geographies

RPM

espantalho audience FAQ