Which country watches ET Now the most?

India, with an estimated 63.0% of ET Now's viewers.

What age group watches ET Now the most?

Viewers aged 25–44, an estimated 50.7% of the audience.

What is ET Now's RPM?

An estimated $1.24 per 1,000 long-form views, most likely between $0.37 and $9.08. Shorts earn differently and aren't included.

How accurate are these numbers?

They're estimates from Nexlev's audience model, based on ET Now's public channel information. Only ET Now's team can see the real figures in YouTube Studio.

ET NowMonetized

@ETNow

3M subscribers
165K videos
1.6B views
India
Joined Nov 24, 2007

ET Now is India’s leading English Business News Channel, inspiring its viewers to ‘Rise With India’. With a holistic coverage of the financial markets, an insightful view of the economy and insider view on global cues, the channel empowers its viewers with actionable intelligence that enables them to benefit with the growth of the nation. Since its launch in 2009 by The Times Group, the broadcast News & Entertainment division of The Times Group, ET Now has evolved into a leading force in business and financial news, both in India and across the globe. Get 90 days of ET Now Pro, absolutely free. Activate your trial here: https://onelink.to/j47577

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Who watches ET Now?

Estimated gender, age, top countries and RPM for ET Now, from Nexlev's audience model.

Who watches ET Now? Estimated audience: 79.3% men, 50.7% aged 25–44 and 63.0% in India. Estimated long-form RPM: $1.24.

Age and Gender

Est. viewership

13-17 years

1.8%

18-24 years

10.2%

25-34 years

31.1%

35-44 years

19.6%

45-54 years

15.3%

55-64 years

12.3%

65+ years

9.7%

Top Geographies

Est. viewership

India

63%

United States

5.3%

Pakistan

United Kingdom

1.1%

Canada

RPM

Revenue / 1K views

Estimates from Nexlev's audience model, not YouTube Studio data.

Channel Analysis

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ET Now audience FAQ

Who watches ET Now?

Nexlev estimates that ET Now's audience is mostly men (79.3%). The biggest age groups are 25–34 (31.1%) and 35–44 (19.6%), and 63.0% of viewers watch from India.

Is ET Now's audience mostly male or female?

Mostly male. An estimated 79.3% of viewers are men and 20.7% are women.

How old are ET Now's viewers?

The largest group is 25–34 at 31.1%, followed by 35–44 at 19.6%. Viewers aged 13–17 make up an estimated 1.8%.

Where are ET Now's viewers from?

India (63.0%), the United States (5.3%), Pakistan (3.0%), the United Kingdom (1.1%), Canada (0.8%), Bangladesh (0.7%), Indonesia (0.6%), the Philippines (0.4%), Australia (0.3%) and Germany (0.2%). The other 24.4% watch from other countries.

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