Question 1

Who watches FIBA Basketball?

Accepted Answer

Nexlev estimates that FIBA Basketball's audience is mostly men (83.7%). The biggest age groups are 25–34 (29.6%) and 35–44 (24.0%), and 24.1% of viewers watch from the United States.

Question 2

Is FIBA Basketball's audience mostly male or female?

Accepted Answer

Mostly male. An estimated 83.7% of viewers are men and 16.3% are women.

Question 3

How old are FIBA Basketball's viewers?

Accepted Answer

The largest group is 25–34 at 29.6%, followed by 35–44 at 24.0%. Viewers aged 13–17 make up an estimated 4.6%.

Question 4

Where are FIBA Basketball's viewers from?

Accepted Answer

The United States (24.1%), the Philippines (6.1%), India (4.3%), the United Kingdom (2.4%), Indonesia (2.3%), Canada (2.3%), Germany (1.4%), Brazil (1.0%), Mexico (1.0%) and Japan (0.9%). The other 54.1% watch from other countries.

Question 5

Which country watches FIBA Basketball the most?

Accepted Answer

The United States, with an estimated 24.1% of FIBA Basketball's viewers.

Question 6

What age group watches FIBA Basketball the most?

Accepted Answer

Viewers aged 25–44, an estimated 53.6% of the audience.

Question 7

Is FIBA Basketball's audience young or old?

Accepted Answer

Mostly adults aged 25–44. An estimated 16.8% are under 25, 53.6% are 25–44 and 29.5% are 45 or older.

Question 8

How many of FIBA Basketball's viewers are under 18?

Accepted Answer

An estimated 4.6% of FIBA Basketball's viewers are aged 13–17, so about 95.4% are adults. YouTube doesn't count viewers under 13.

Question 9

What percentage of FIBA Basketball's viewers are from the United States?

Accepted Answer

An estimated 24.1%, its biggest country.

Question 10

Is FIBA Basketball's audience international?

Accepted Answer

Yes. Its biggest country, the United States, has an estimated 24.1% of viewers; the other 75.9% watch from elsewhere, led by the Philippines and India.

Question 11

How much of FIBA Basketball's audience is in high-paying countries?

Accepted Answer

At least 30.2% of viewers watch from the United States, the United Kingdom, Canada and Germany, where advertisers pay the most per view. A bigger share there usually means a higher RPM.

Question 12

What is FIBA Basketball's RPM?

Accepted Answer

An estimated $1.48 per 1,000 long-form views, most likely between $0.50 and $4.82. Shorts earn differently and aren't included.

Question 13

Is FIBA Basketball's RPM high or low?

Accepted Answer

Low. At an estimated $1.48 per 1,000 long-form views, FIBA Basketball's RPM is low on Nexlev's scale: under $3 is low, $3 to $8 is medium and $8 or more is high.

Question 14

How accurate are these numbers?

Accepted Answer

They're estimates from Nexlev's audience model, based on FIBA Basketball's public channel information. Only FIBA Basketball's team can see the real figures in YouTube Studio.

Who watches FIBA Basketball?

Age and Gender

Top Geographies

RPM

FIBA Basketball audience FAQ