Question 1

Who watches Fir?

Accepted Answer

Nexlev estimates that Fir's audience is a mix of men (56.0%) and women (44.0%). The biggest age groups are 25–34 (33.4%) and 35–44 (25.7%), and 13.1% of viewers watch from Mexico.

Question 2

Is Fir's audience mostly male or female?

Accepted Answer

It's mixed. An estimated 56.0% of viewers are men and 44.0% are women.

Question 3

How old are Fir's viewers?

Accepted Answer

The largest group is 25–34 at 33.4%, followed by 35–44 at 25.7%. Viewers aged 13–17 make up an estimated 8.3%.

Question 4

Where are Fir's viewers from?

Accepted Answer

Mexico (13.1%), the United States (9.9%), Brazil (5.3%), Argentina (4.6%), India (2.5%), Colombia (1.9%), Spain (1.8%), the Philippines (1.5%), Indonesia (1.5%) and Chile (1.3%). The other 56.7% watch from other countries.

Question 5

Which country watches Fir the most?

Accepted Answer

Mexico, with an estimated 13.1% of Fir's viewers.

Question 6

What age group watches Fir the most?

Accepted Answer

Viewers aged 25–44, an estimated 59.1% of the audience.

Question 7

Is Fir's audience young or old?

Accepted Answer

Mostly adults aged 25–44. An estimated 21.9% are under 25, 59.1% are 25–44 and 19.0% are 45 or older.

Question 8

How many of Fir's viewers are under 18?

Accepted Answer

An estimated 8.3% of Fir's viewers are aged 13–17, so about 91.7% are adults. YouTube doesn't count viewers under 13.

Question 9

What percentage of Fir's viewers are from the United States?

Accepted Answer

An estimated 9.9%, its number 2 country after Mexico.

Question 10

Is Fir's audience international?

Accepted Answer

Yes. Its biggest country, Mexico, has an estimated 13.1% of viewers; the other 86.9% watch from elsewhere, led by the United States and Brazil.

Question 11

How much of Fir's audience is in high-paying countries?

Accepted Answer

At least 9.9% of viewers watch from the United States, where advertisers pay the most per view. A bigger share there usually means a higher RPM.

Question 12

What is Fir's RPM?

Accepted Answer

An estimated $1.16 per 1,000 long-form views, most likely between $0.45 and $4.56. Shorts earn differently and aren't included.

Question 13

Is Fir's RPM high or low?

Accepted Answer

Low. At an estimated $1.16 per 1,000 long-form views, Fir's RPM is low on Nexlev's scale: under $3 is low, $3 to $8 is medium and $8 or more is high.

Question 14

How accurate are these numbers?

Accepted Answer

They're estimates from Nexlev's audience model, based on Fir's public channel information. Only Fir's team can see the real figures in YouTube Studio.

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Who watches Fir?

Is Fir's audience mostly male or female?

How old are Fir's viewers?

Where are Fir's viewers from?

Predicting Fir's audience

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Fir audience FAQ

Who watches Fir?

Is Fir's audience mostly male or female?

How old are Fir's viewers?

Where are Fir's viewers from?

Which country watches Fir the most?

What age group watches Fir the most?

Is Fir's audience young or old?

How many of Fir's viewers are under 18?

What percentage of Fir's viewers are from the United States?

Is Fir's audience international?

How much of Fir's audience is in high-paying countries?

What is Fir's RPM?

Is Fir's RPM high or low?

How accurate are these numbers?