Question 1

Who watches Flow Key?

Accepted Answer

Nexlev estimates that Flow Key's audience is mostly men (65.1%). The biggest age groups are 25–34 (33.0%) and 35–44 (25.6%), and 83.7% of viewers watch from Brazil.

Question 2

Is Flow Key's audience mostly male or female?

Accepted Answer

Mostly male. An estimated 65.1% of viewers are men and 34.9% are women.

Question 3

How old are Flow Key's viewers?

Accepted Answer

The largest group is 25–34 at 33.0%, followed by 35–44 at 25.6%. Viewers aged 13–17 make up an estimated 12.2%.

Question 4

Where are Flow Key's viewers from?

Accepted Answer

Brazil (83.7%), the United States (0.9%), Mexico (0.2%), India (0.2%), Indonesia (0.2%), France (0.2%), Argentina (0.1%), Vietnam (0.1%), Germany (0.1%) and Spain (0.1%). The other 14.4% watch from other countries.

Question 5

Which country watches Flow Key the most?

Accepted Answer

Brazil, with an estimated 83.7% of Flow Key's viewers.

Question 6

What age group watches Flow Key the most?

Accepted Answer

Viewers aged 25–44, an estimated 58.6% of the audience.

Question 7

Is Flow Key's audience young or old?

Accepted Answer

Mostly adults aged 25–44. An estimated 21.6% are under 25, 58.6% are 25–44 and 19.7% are 45 or older.

Question 8

How many of Flow Key's viewers are under 18?

Accepted Answer

An estimated 12.2% of Flow Key's viewers are aged 13–17, so about 87.8% are adults. YouTube doesn't count viewers under 13.

Question 9

What percentage of Flow Key's viewers are from the United States?

Accepted Answer

An estimated 0.9%, its number 2 country after Brazil.

Question 10

Is Flow Key's audience international?

Accepted Answer

Mostly not. An estimated 83.7% of viewers watch from Brazil, and 16.3% from other countries, led by the United States and Mexico.

Question 11

How much of Flow Key's audience is in high-paying countries?

Accepted Answer

At least 1.0% of viewers watch from the United States and Germany, where advertisers pay the most per view. A bigger share there usually means a higher RPM.

Question 12

What is Flow Key's RPM?

Accepted Answer

An estimated $0.82 per 1,000 long-form views, most likely between $0.31 and $5.78. Shorts earn differently and aren't included.

Question 13

Is Flow Key's RPM high or low?

Accepted Answer

Low. At an estimated $0.82 per 1,000 long-form views, Flow Key's RPM is low on Nexlev's scale: under $3 is low, $3 to $8 is medium and $8 or more is high.

Question 14

How accurate are these numbers?

Accepted Answer

They're estimates from Nexlev's audience model, based on Flow Key's public channel information. Only Flow Key's team can see the real figures in YouTube Studio.

Who watches Flow Key?

Age and Gender

Top Geographies

RPM

Flow Key audience FAQ