Question 1

Who watches Folha de S.Paulo?

Accepted Answer

Nexlev estimates that Folha de S.Paulo's audience is mostly men (82.0%). The biggest age groups are 65+ (24.7%) and 55–64 (19.6%), and 81.2% of viewers watch from Brazil.

Question 2

Is Folha de S.Paulo's audience mostly male or female?

Accepted Answer

Mostly male. An estimated 82.0% of viewers are men and 18.0% are women.

Question 3

How old are Folha de S.Paulo's viewers?

Accepted Answer

The largest group is 65+ at 24.7%, followed by 55–64 at 19.6%. Viewers aged 13–17 make up an estimated 6.4%.

Question 4

Where are Folha de S.Paulo's viewers from?

Accepted Answer

Brazil (81.2%), the United States (0.7%), Mexico (0.3%), Spain (0.2%), India (0.2%), Argentina (0.2%), France (0.1%), Germany (0.1%), Indonesia (0.1%) and Colombia (0.1%). The other 16.9% watch from other countries.

Question 5

Which country watches Folha de S.Paulo the most?

Accepted Answer

Brazil, with an estimated 81.2% of Folha de S.Paulo's viewers.

Question 6

What age group watches Folha de S.Paulo the most?

Accepted Answer

Viewers aged 55+, an estimated 44.3% of the audience.

Question 7

Is Folha de S.Paulo's audience young or old?

Accepted Answer

Mostly viewers aged 45 and over. An estimated 11.5% are under 25, 29.0% are 25–44 and 59.5% are 45 or older.

Question 8

How many of Folha de S.Paulo's viewers are under 18?

Accepted Answer

An estimated 6.4% of Folha de S.Paulo's viewers are aged 13–17, so about 93.6% are adults. YouTube doesn't count viewers under 13.

Question 9

What percentage of Folha de S.Paulo's viewers are from the United States?

Accepted Answer

An estimated 0.7%, its number 2 country after Brazil.

Question 10

Is Folha de S.Paulo's audience international?

Accepted Answer

Mostly not. An estimated 81.2% of viewers watch from Brazil, and 18.8% from other countries, led by the United States and Mexico.

Question 11

How much of Folha de S.Paulo's audience is in high-paying countries?

Accepted Answer

At least 0.8% of viewers watch from the United States and Germany, where advertisers pay the most per view. A bigger share there usually means a higher RPM.

Question 12

What is Folha de S.Paulo's RPM?

Accepted Answer

An estimated $1.03 per 1,000 long-form views, most likely between $0.36 and $6.04. Shorts earn differently and aren't included.

Question 13

Is Folha de S.Paulo's RPM high or low?

Accepted Answer

Low. At an estimated $1.03 per 1,000 long-form views, Folha de S.Paulo's RPM is low on Nexlev's scale: under $3 is low, $3 to $8 is medium and $8 or more is high.

Question 14

How accurate are these numbers?

Accepted Answer

They're estimates from Nexlev's audience model, based on Folha de S.Paulo's public channel information. Only Folha de S.Paulo's team can see the real figures in YouTube Studio.

Who watches Folha de S.Paulo?

Age and Gender

Top Geographies

RPM

Folha de S.Paulo audience FAQ