Question 1

Who watches Form & Formula?

Accepted Answer

Nexlev estimates that Form & Formula's audience is mostly men (66.5%). The biggest age groups are 25–34 (22.8%) and 35–44 (22.6%), and 17.5% of viewers watch from the United States.

Question 2

Is Form & Formula's audience mostly male or female?

Accepted Answer

Mostly male. An estimated 66.5% of viewers are men and 33.5% are women.

Question 3

How old are Form & Formula's viewers?

Accepted Answer

The largest group is 25–34 at 22.8%, followed by 35–44 at 22.6%. Viewers aged 13–17 make up an estimated 3.8%.

Question 4

Where are Form & Formula's viewers from?

Accepted Answer

The United States (17.5%), India (15.0%), Indonesia (2.8%), Brazil (2.1%), the United Kingdom (1.7%), Canada (1.4%), the Philippines (1.0%), Germany (0.8%), Pakistan (0.8%) and Australia (0.5%). The other 56.5% watch from other countries.

Question 5

Which country watches Form & Formula the most?

Accepted Answer

The United States, with an estimated 17.5% of Form & Formula's viewers.

Question 6

What age group watches Form & Formula the most?

Accepted Answer

Viewers aged 25–44, an estimated 45.4% of the audience.

Question 7

Is Form & Formula's audience young or old?

Accepted Answer

It leans toward adults aged 25–44. An estimated 10.5% are under 25, 45.4% are 25–44 and 44.0% are 45 or older.

Question 8

How many of Form & Formula's viewers are under 18?

Accepted Answer

An estimated 3.8% of Form & Formula's viewers are aged 13–17, so about 96.2% are adults. YouTube doesn't count viewers under 13.

Question 9

What percentage of Form & Formula's viewers are from the United States?

Accepted Answer

An estimated 17.5%, its biggest country.

Question 10

Is Form & Formula's audience international?

Accepted Answer

Yes. Its biggest country, the United States, has an estimated 17.5% of viewers; the other 82.5% watch from elsewhere, led by India and Indonesia.

Question 11

How much of Form & Formula's audience is in high-paying countries?

Accepted Answer

At least 21.9% of viewers watch from the United States, the United Kingdom, Canada, Germany and Australia, where advertisers pay the most per view. A bigger share there usually means a higher RPM.

Question 12

What is Form & Formula's RPM?

Accepted Answer

An estimated $1.88 per 1,000 long-form views, most likely between $0.47 and $6.70. Shorts earn differently and aren't included.

Question 13

Is Form & Formula's RPM high or low?

Accepted Answer

Low. At an estimated $1.88 per 1,000 long-form views, Form & Formula's RPM is low on Nexlev's scale: under $3 is low, $3 to $8 is medium and $8 or more is high.

Question 14

How accurate are these numbers?

Accepted Answer

They're estimates from Nexlev's audience model, based on Form & Formula's public channel information. Only Form & Formula's team can see the real figures in YouTube Studio.

Who watches Form & Formula?

Age and Gender

Top Geographies

RPM

Form & Formula audience FAQ