Question 1

Who watches CraftKit?

Accepted Answer

Nexlev estimates that CraftKit's audience is a mix of men (47.9%) and women (52.1%). The biggest age groups are 25–34 (38.2%) and 35–44 (27.5%), and 42.0% of viewers watch from Indonesia.

Question 2

Is CraftKit's audience mostly male or female?

Accepted Answer

It's mixed. An estimated 52.1% of viewers are women and 47.9% are men.

Question 3

How old are CraftKit's viewers?

Accepted Answer

The largest group is 25–34 at 38.2%, followed by 35–44 at 27.5%. Viewers aged 13–17 make up an estimated 3.9%.

Question 4

Where are CraftKit's viewers from?

Accepted Answer

Indonesia (42.0%), India (12.0%), the United States (6.1%), the Philippines (2.7%), Pakistan (1.6%), Brazil (1.4%), the United Kingdom (1.0%), Bangladesh (0.5%), Malaysia (0.5%) and Mexico (0.5%). The other 31.7% watch from other countries.

Question 5

Which country watches CraftKit the most?

Accepted Answer

Indonesia, with an estimated 42.0% of CraftKit's viewers.

Question 6

What age group watches CraftKit the most?

Accepted Answer

Viewers aged 25–44, an estimated 65.7% of the audience.

Question 7

Is CraftKit's audience young or old?

Accepted Answer

Mostly adults aged 25–44. An estimated 17.4% are under 25, 65.7% are 25–44 and 16.8% are 45 or older.

Question 8

How many of CraftKit's viewers are under 18?

Accepted Answer

An estimated 3.9% of CraftKit's viewers are aged 13–17, so about 96.1% are adults. YouTube doesn't count viewers under 13.

Question 9

What percentage of CraftKit's viewers are from the United States?

Accepted Answer

An estimated 6.1%, its number 3 country after Indonesia and India.

Question 10

Is CraftKit's audience international?

Accepted Answer

Yes. Its biggest country, Indonesia, has an estimated 42.0% of viewers; the other 58.0% watch from elsewhere, led by India and the United States.

Question 11

How much of CraftKit's audience is in high-paying countries?

Accepted Answer

At least 7.1% of viewers watch from the United States and the United Kingdom, where advertisers pay the most per view. A bigger share there usually means a higher RPM.

Question 12

What is CraftKit's RPM?

Accepted Answer

An estimated $0.95 per 1,000 long-form views, most likely between $0.19 and $8.64. Shorts earn differently and aren't included.

Question 13

Is CraftKit's RPM high or low?

Accepted Answer

Low. At an estimated $0.95 per 1,000 long-form views, CraftKit's RPM is low on Nexlev's scale: under $3 is low, $3 to $8 is medium and $8 or more is high.

Question 14

How accurate are these numbers?

Accepted Answer

They're estimates from Nexlev's audience model, based on CraftKit's public channel information. Only CraftKit's team can see the real figures in YouTube Studio.

Who watches CraftKit?

Age and Gender

Top Geographies

RPM

CraftKit audience FAQ