Question 1

Who watches Funk Carioca?

Accepted Answer

Nexlev estimates that Funk Carioca's audience is mostly men (72.9%). The biggest age groups are 25–34 (28.7%) and 35–44 (23.5%), and 88.3% of viewers watch from Brazil.

Question 2

Is Funk Carioca's audience mostly male or female?

Accepted Answer

Mostly male. An estimated 72.9% of viewers are men and 27.1% are women.

Question 3

How old are Funk Carioca's viewers?

Accepted Answer

The largest group is 25–34 at 28.7%, followed by 35–44 at 23.5%. Viewers aged 13–17 make up an estimated 10.9%.

Question 4

Where are Funk Carioca's viewers from?

Accepted Answer

Brazil (88.3%), the United States (0.7%), Mexico (0.3%), France (0.2%), Indonesia (0.2%), Argentina (0.1%), India (0.1%), Vietnam (0.1%), Germany (0.1%) and Canada (0.1%). The other 9.8% watch from other countries.

Question 5

Which country watches Funk Carioca the most?

Accepted Answer

Brazil, with an estimated 88.3% of Funk Carioca's viewers.

Question 6

What age group watches Funk Carioca the most?

Accepted Answer

Viewers aged 25–44, an estimated 52.2% of the audience.

Question 7

Is Funk Carioca's audience young or old?

Accepted Answer

Mostly adults aged 25–44. An estimated 20.2% are under 25, 52.2% are 25–44 and 27.6% are 45 or older.

Question 8

How many of Funk Carioca's viewers are under 18?

Accepted Answer

An estimated 10.9% of Funk Carioca's viewers are aged 13–17, so about 89.1% are adults. YouTube doesn't count viewers under 13.

Question 9

What percentage of Funk Carioca's viewers are from the United States?

Accepted Answer

An estimated 0.7%, its number 2 country after Brazil.

Question 10

Is Funk Carioca's audience international?

Accepted Answer

Mostly not. An estimated 88.3% of viewers watch from Brazil, and 11.7% from other countries, led by the United States and Mexico.

Question 11

How much of Funk Carioca's audience is in high-paying countries?

Accepted Answer

At least 0.9% of viewers watch from the United States, Germany and Canada, where advertisers pay the most per view. A bigger share there usually means a higher RPM.

Question 12

What is Funk Carioca's RPM?

Accepted Answer

An estimated $0.73 per 1,000 long-form views, most likely between $0.34 and $5.47. Shorts earn differently and aren't included.

Question 13

Is Funk Carioca's RPM high or low?

Accepted Answer

Low. At an estimated $0.73 per 1,000 long-form views, Funk Carioca's RPM is low on Nexlev's scale: under $3 is low, $3 to $8 is medium and $8 or more is high.

Question 14

How accurate are these numbers?

Accepted Answer

They're estimates from Nexlev's audience model, based on Funk Carioca's public channel information. Only Funk Carioca's team can see the real figures in YouTube Studio.

Who watches Funk Carioca?

Age and Gender

Top Geographies

RPM

Funk Carioca audience FAQ