Question 1

Who watches Gigglebox?

Accepted Answer

Nexlev estimates that Gigglebox's audience is a mix of men (43.1%) and women (56.9%). The biggest age groups are 25–34 (41.0%) and 35–44 (31.3%), and 16.6% of viewers watch from India.

Question 2

Is Gigglebox's audience mostly male or female?

Accepted Answer

It's mixed. An estimated 56.9% of viewers are women and 43.1% are men.

Question 3

How old are Gigglebox's viewers?

Accepted Answer

The largest group is 25–34 at 41.0%, followed by 35–44 at 31.3%. Viewers aged 13–17 make up an estimated 3.3%.

Question 4

Where are Gigglebox's viewers from?

Accepted Answer

India (16.6%), the United States (15.6%), the Philippines (5.0%), Indonesia (3.0%), Pakistan (1.5%), the United Kingdom (1.5%), Brazil (1.2%), Bangladesh (0.8%), Vietnam (0.6%) and Canada (0.6%). The other 53.7% watch from other countries.

Question 5

Which country watches Gigglebox the most?

Accepted Answer

India, with an estimated 16.6% of Gigglebox's viewers.

Question 6

What age group watches Gigglebox the most?

Accepted Answer

Viewers aged 25–44, an estimated 72.3% of the audience.

Question 7

Is Gigglebox's audience young or old?

Accepted Answer

Mostly adults aged 25–44. An estimated 13.5% are under 25, 72.3% are 25–44 and 14.2% are 45 or older.

Question 8

How many of Gigglebox's viewers are under 18?

Accepted Answer

An estimated 3.3% of Gigglebox's viewers are aged 13–17, so about 96.7% are adults. YouTube doesn't count viewers under 13.

Question 9

What percentage of Gigglebox's viewers are from the United States?

Accepted Answer

An estimated 15.6%, its number 2 country after India.

Question 10

Is Gigglebox's audience international?

Accepted Answer

Yes. Its biggest country, India, has an estimated 16.6% of viewers; the other 83.4% watch from elsewhere, led by the United States and the Philippines.

Question 11

How much of Gigglebox's audience is in high-paying countries?

Accepted Answer

At least 17.7% of viewers watch from the United States, the United Kingdom and Canada, where advertisers pay the most per view. A bigger share there usually means a higher RPM.

Question 12

What is Gigglebox's RPM?

Accepted Answer

An estimated $0.53 per 1,000 long-form views, most likely between $0.15 and $4.86. Shorts earn differently and aren't included.

Question 13

Is Gigglebox's RPM high or low?

Accepted Answer

Low. At an estimated $0.53 per 1,000 long-form views, Gigglebox's RPM is low on Nexlev's scale: under $3 is low, $3 to $8 is medium and $8 or more is high.

Question 14

How accurate are these numbers?

Accepted Answer

They're estimates from Nexlev's audience model, based on Gigglebox's public channel information. Only Gigglebox's team can see the real figures in YouTube Studio.

Who watches Gigglebox?

Age and Gender

Top Geographies

RPM

Gigglebox audience FAQ