Question 1

Who watches Globoplay?

Accepted Answer

Nexlev estimates that Globoplay's audience is a mix of men (59.3%) and women (40.7%). The biggest age groups are 25–34 (26.0%) and 35–44 (22.2%), and 73.2% of viewers watch from Brazil.

Question 2

Is Globoplay's audience mostly male or female?

Accepted Answer

It's mixed. An estimated 59.3% of viewers are men and 40.7% are women.

Question 3

How old are Globoplay's viewers?

Accepted Answer

The largest group is 25–34 at 26.0%, followed by 35–44 at 22.2%. Viewers aged 13–17 make up an estimated 14.3%.

Question 4

Where are Globoplay's viewers from?

Accepted Answer

Brazil (73.2%), the United States (2.0%), India (0.9%), Mexico (0.4%), Germany (0.4%), Indonesia (0.3%), the United Kingdom (0.3%), Canada (0.2%), the Philippines (0.2%) and France (0.2%). The other 21.8% watch from other countries.

Question 5

Which country watches Globoplay the most?

Accepted Answer

Brazil, with an estimated 73.2% of Globoplay's viewers.

Question 6

What age group watches Globoplay the most?

Accepted Answer

Viewers aged 25–44, an estimated 48.2% of the audience.

Question 7

Is Globoplay's audience young or old?

Accepted Answer

It leans toward adults aged 25–44. An estimated 26.1% are under 25, 48.2% are 25–44 and 25.7% are 45 or older.

Question 8

How many of Globoplay's viewers are under 18?

Accepted Answer

An estimated 14.3% of Globoplay's viewers are aged 13–17, so about 85.7% are adults. YouTube doesn't count viewers under 13.

Question 9

What percentage of Globoplay's viewers are from the United States?

Accepted Answer

An estimated 2.0%, its number 2 country after Brazil.

Question 10

Is Globoplay's audience international?

Accepted Answer

Mostly not. An estimated 73.2% of viewers watch from Brazil, and 26.8% from other countries, led by the United States and India.

Question 11

How much of Globoplay's audience is in high-paying countries?

Accepted Answer

At least 2.9% of viewers watch from the United States, Germany, the United Kingdom and Canada, where advertisers pay the most per view. A bigger share there usually means a higher RPM.

Question 12

What is Globoplay's RPM?

Accepted Answer

An estimated $0.97 per 1,000 long-form views, most likely between $0.35 and $5.57. Shorts earn differently and aren't included.

Question 13

Is Globoplay's RPM high or low?

Accepted Answer

Low. At an estimated $0.97 per 1,000 long-form views, Globoplay's RPM is low on Nexlev's scale: under $3 is low, $3 to $8 is medium and $8 or more is high.

Question 14

How accurate are these numbers?

Accepted Answer

They're estimates from Nexlev's audience model, based on Globoplay's public channel information. Only Globoplay's team can see the real figures in YouTube Studio.

Who watches Globoplay?

Age and Gender

Top Geographies

RPM

Globoplay audience FAQ