Which country watches GRAMMYS the most?

The United States, with an estimated 27.7% of GRAMMYS's viewers.

What age group watches GRAMMYS the most?

Viewers aged 25–44, an estimated 50.7% of the audience.

What is GRAMMYS's RPM?

An estimated $1.61 per 1,000 long-form views, most likely between $0.40 and $5.84. Shorts earn differently and aren't included.

How accurate are these numbers?

They're estimates from Nexlev's audience model, based on GRAMMYS's public channel information. Only GRAMMYS's team can see the real figures in YouTube Studio.

GRAMMYSMonetized

@Grammys

2.9M subscribers
6.9K videos
1B views
United States
Joined Sep 15, 2007

The Recording Academy represents the voices of performers, songwriters, producers, engineers, and all music professionals. Dedicated to ensuring the recording arts remain a thriving part of our shared cultural heritage, the Academy honors music's history while investing in its future through the GRAMMY Museum, advocates on behalf of music creators, supports music people in times of need through MusiCares, and celebrates artistic excellence through the GRAMMY Awards.

GRAMMY
The
GRAMMYs
Awards
music
shows
Nominations
Recording

Who watches GRAMMYS?

Estimated gender, age, top countries and RPM for GRAMMYS, from Nexlev's audience model.

Who watches GRAMMYS? Estimated audience: 51.3% men, 50.7% aged 25–44 and 27.7% in the United States. Estimated long-form RPM: $1.61.

Age and Gender

Est. viewership

13-17 years

5.5%

18-24 years

11.8%

25-34 years

28%

35-44 years

22.7%

45-54 years

15.7%

55-64 years

10%

65+ years

6.3%

Top Geographies

Est. viewership

United States

27.7%

India

7.6%

United Kingdom

3.7%

Germany

2.2%

Philippines

RPM

Revenue / 1K views

Estimates from Nexlev's audience model, not YouTube Studio data.

Channel Analysis

What do GRAMMYS viewers want?

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GRAMMYS audience FAQ

Who watches GRAMMYS?

Nexlev estimates that GRAMMYS's audience is a mix of men (51.3%) and women (48.7%). The biggest age groups are 25–34 (28.0%) and 35–44 (22.7%), and 27.7% of viewers watch from the United States.

Is GRAMMYS's audience mostly male or female?

It's mixed. An estimated 51.3% of viewers are men and 48.7% are women.

How old are GRAMMYS's viewers?

The largest group is 25–34 at 28.0%, followed by 35–44 at 22.7%. Viewers aged 13–17 make up an estimated 5.5%.

Where are GRAMMYS's viewers from?

The United States (27.7%), India (7.6%), the United Kingdom (3.7%), Germany (2.2%), the Philippines (2.1%), Brazil (2.0%), Canada (1.8%), Indonesia (1.7%), Australia (0.7%) and South Africa (0.7%). The other 49.8% watch from other countries.

Predicting GRAMMYS's audience

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