Question 1

Who watches Haru?

Accepted Answer

Nexlev estimates that Haru's audience is mostly men (70.9%). The biggest age groups are 25–34 (30.7%) and 35–44 (21.7%), and 72.9% of viewers watch from Brazil.

Question 2

Is Haru's audience mostly male or female?

Accepted Answer

Mostly male. An estimated 70.9% of viewers are men and 29.1% are women.

Question 3

How old are Haru's viewers?

Accepted Answer

The largest group is 25–34 at 30.7%, followed by 35–44 at 21.7%. Viewers aged 13–17 make up an estimated 18.9%.

Question 4

Where are Haru's viewers from?

Accepted Answer

Brazil (72.9%), the United States (1.9%), India (0.4%), the United Kingdom (0.3%), Mexico (0.3%), Canada (0.2%), Germany (0.2%), Indonesia (0.1%), the Philippines (0.1%) and Vietnam (0.1%). The other 23.4% watch from other countries.

Question 5

Which country watches Haru the most?

Accepted Answer

Brazil, with an estimated 72.9% of Haru's viewers.

Question 6

What age group watches Haru the most?

Accepted Answer

Viewers aged 25–44, an estimated 52.4% of the audience.

Question 7

Is Haru's audience young or old?

Accepted Answer

Mostly adults aged 25–44. An estimated 33.9% are under 25, 52.4% are 25–44 and 13.7% are 45 or older.

Question 8

How many of Haru's viewers are under 18?

Accepted Answer

An estimated 18.9% of Haru's viewers are aged 13–17, so about 81.1% are adults. YouTube doesn't count viewers under 13.

Question 9

What percentage of Haru's viewers are from the United States?

Accepted Answer

An estimated 1.9%, its number 2 country after Brazil.

Question 10

Is Haru's audience international?

Accepted Answer

Mostly not. An estimated 72.9% of viewers watch from Brazil, and 27.1% from other countries, led by the United States and India.

Question 11

How much of Haru's audience is in high-paying countries?

Accepted Answer

At least 2.6% of viewers watch from the United States, the United Kingdom, Canada and Germany, where advertisers pay the most per view. A bigger share there usually means a higher RPM.

Question 12

What is Haru's RPM?

Accepted Answer

An estimated $1.48 per 1,000 long-form views, most likely between $0.57 and $7.48. Shorts earn differently and aren't included.

Question 13

Is Haru's RPM high or low?

Accepted Answer

Low. At an estimated $1.48 per 1,000 long-form views, Haru's RPM is low on Nexlev's scale: under $3 is low, $3 to $8 is medium and $8 or more is high.

Question 14

How accurate are these numbers?

Accepted Answer

They're estimates from Nexlev's audience model, based on Haru's public channel information. Only Haru's team can see the real figures in YouTube Studio.

Who watches Haru?

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RPM

Haru audience FAQ

Who watches Haru?

Is Haru's audience mostly male or female?

How old are Haru's viewers?

Where are Haru's viewers from?

Predicting Haru's audience

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Age and Gender

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Haru audience FAQ

Who watches Haru?

Is Haru's audience mostly male or female?

How old are Haru's viewers?

Where are Haru's viewers from?

Which country watches Haru the most?

What age group watches Haru the most?

Is Haru's audience young or old?

How many of Haru's viewers are under 18?

What percentage of Haru's viewers are from the United States?

Is Haru's audience international?

How much of Haru's audience is in high-paying countries?

What is Haru's RPM?

Is Haru's RPM high or low?

How accurate are these numbers?