Question 1

Who watches HeyEstee?

Accepted Answer

Nexlev estimates that HeyEstee's audience is a mix of men (51.9%) and women (48.1%). The biggest age groups are 25–34 (36.4%) and 35–44 (24.9%), and 26.0% of viewers watch from Mexico.

Question 2

Is HeyEstee's audience mostly male or female?

Accepted Answer

It's mixed. An estimated 51.9% of viewers are men and 48.1% are women.

Question 3

How old are HeyEstee's viewers?

Accepted Answer

The largest group is 25–34 at 36.4%, followed by 35–44 at 24.9%. Viewers aged 13–17 make up an estimated 2.8%.

Question 4

Where are HeyEstee's viewers from?

Accepted Answer

Mexico (26.0%), Argentina (9.2%), Colombia (6.3%), Spain (6.1%), the United States (4.8%), Peru (3.1%), Chile (1.9%), Venezuela (1.7%), Brazil (0.4%) and India (0.2%). The other 40.4% watch from other countries.

Question 5

Which country watches HeyEstee the most?

Accepted Answer

Mexico, with an estimated 26.0% of HeyEstee's viewers.

Question 6

What age group watches HeyEstee the most?

Accepted Answer

Viewers aged 25–44, an estimated 61.3% of the audience.

Question 7

Is HeyEstee's audience young or old?

Accepted Answer

Mostly adults aged 25–44. An estimated 12.9% are under 25, 61.3% are 25–44 and 25.9% are 45 or older.

Question 8

How many of HeyEstee's viewers are under 18?

Accepted Answer

An estimated 2.8% of HeyEstee's viewers are aged 13–17, so about 97.2% are adults. YouTube doesn't count viewers under 13.

Question 9

What percentage of HeyEstee's viewers are from the United States?

Accepted Answer

An estimated 4.8%, its number 5 country after Mexico, Argentina, Colombia and Spain.

Question 10

Is HeyEstee's audience international?

Accepted Answer

Yes. Its biggest country, Mexico, has an estimated 26.0% of viewers; the other 74.0% watch from elsewhere, led by Argentina and Colombia.

Question 11

How much of HeyEstee's audience is in high-paying countries?

Accepted Answer

At least 4.8% of viewers watch from the United States, where advertisers pay the most per view. A bigger share there usually means a higher RPM.

Question 12

What is HeyEstee's RPM?

Accepted Answer

An estimated $1.90 per 1,000 long-form views, most likely between $0.76 and $6.07. Shorts earn differently and aren't included.

Question 13

Is HeyEstee's RPM high or low?

Accepted Answer

Low. At an estimated $1.90 per 1,000 long-form views, HeyEstee's RPM is low on Nexlev's scale: under $3 is low, $3 to $8 is medium and $8 or more is high.

Question 14

How accurate are these numbers?

Accepted Answer

They're estimates from Nexlev's audience model, based on HeyEstee's public channel information. Only HeyEstee's team can see the real figures in YouTube Studio.

Who watches HeyEstee?

Age and Gender

Top Geographies

RPM

HeyEstee audience FAQ