Which country watches Hot Wheels the most?

The United States, with an estimated 21.6% of Hot Wheels's viewers.

What age group watches Hot Wheels the most?

Viewers aged 25–44, an estimated 64.6% of the audience.

What is Hot Wheels's RPM?

An estimated $1.78 per 1,000 long-form views, most likely between $0.44 and $5.86. Shorts earn differently and aren't included.

How accurate are these numbers?

They're estimates from Nexlev's audience model, based on Hot Wheels's public channel information. Only Hot Wheels's team can see the real figures in YouTube Studio.

Hot WheelsMonetized

@HotWheels

4.3M subscribers
5.1K videos
3.7B views
United States
Joined Dec 6, 2005

Ready for epic stories, crazy stunts, and nonstop action? Challenge accepted – welcome to the official Hot Wheels YouTube Channel! Hit subscribe and never miss a moment!

Hot
Wheels
cars
Team
car
videos
racing
stop

Who watches Hot Wheels?

Estimated gender, age, top countries and RPM for Hot Wheels, from Nexlev's audience model.

Who watches Hot Wheels? Estimated audience: 65.1% men, 64.6% aged 25–44 and 21.6% in the United States. Estimated long-form RPM: $1.78.

Age and Gender

Est. viewership

13-17 years

5.8%

18-24 years

11.8%

25-34 years

35.3%

35-44 years

29.3%

45-54 years

9.9%

55-64 years

4.7%

65+ years

3.2%

Top Geographies

Est. viewership

United States

21.6%

India

7.4%

Indonesia

5.7%

Philippines

4.8%

Brazil

RPM

Revenue / 1K views

Estimates from Nexlev's audience model, not YouTube Studio data.

Channel Analysis

What do Hot Wheels viewers want?

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Hot Wheels audience FAQ

Who watches Hot Wheels?

Nexlev estimates that Hot Wheels's audience is mostly men (65.1%). The biggest age groups are 25–34 (35.3%) and 35–44 (29.3%), and 21.6% of viewers watch from the United States.

Is Hot Wheels's audience mostly male or female?

Mostly male. An estimated 65.1% of viewers are men and 34.9% are women.

How old are Hot Wheels's viewers?

The largest group is 25–34 at 35.3%, followed by 35–44 at 29.3%. Viewers aged 13–17 make up an estimated 5.8%.

Where are Hot Wheels's viewers from?

The United States (21.6%), India (7.4%), Indonesia (5.7%), the Philippines (4.8%), Brazil (2.7%), the United Kingdom (2.3%), Canada (1.1%), Pakistan (1.0%), Mexico (0.6%) and Vietnam (0.6%). The other 52.1% watch from other countries.

Predicting Hot Wheels's audience

Reading the channel's recent videos…

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