Which country watches i-D the most?

The United States, with an estimated 25.5% of i-D's viewers.

What age group watches i-D the most?

Viewers aged 25–44, an estimated 47.2% of the audience.

An estimated $2.32 per 1,000 long-form views, most likely between $0.61 and $6.41. Shorts earn differently and aren't included.

How accurate are these numbers?

They're estimates from Nexlev's audience model, based on i-D's public channel information. Only i-D's team can see the real figures in YouTube Studio.

i-DMonetized

@i-D

1.3M subscribers
640 videos
218.1M views
United Kingdom
Joined Jun 22, 2010

i-D is the defining voice in identity, style, and culture. Since the punk-era London of 1980, i-D has been powered by a rebel punk spirit and passion for uplifting emerging talent. From our beginnings as a typewritten zine to launching the careers of today's leading visionaries, we have consistently shaped the conversation around style and creativity.

i-D
fashion
style
beauty
feminism
identity
women
LGBT

Who watches i-D?

Estimated gender, age, top countries and RPM for i-D, from Nexlev's audience model.

Who watches i-D? Estimated audience: 62.5% men, 47.2% aged 25–44 and 25.5% in the United States. Estimated long-form RPM: $2.32.

Age and Gender

Est. viewership

13-17 years

4.5%

18-24 years

10.9%

25-34 years

22%

35-44 years

25.2%

45-54 years

17.7%

55-64 years

12.9%

65+ years

6.8%

Top Geographies

Est. viewership

United States

25.5%

United Kingdom

8.7%

India

6.6%

Germany

2.7%

Canada

RPM

Revenue / 1K views

Estimates from Nexlev's audience model, not YouTube Studio data.

Channel Analysis

What do i-D viewers want?

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What viewers love
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i-D audience FAQ

Who watches i-D?

Nexlev estimates that i-D's audience is mostly men (62.5%). The biggest age groups are 35–44 (25.2%) and 25–34 (22.0%), and 25.5% of viewers watch from the United States.

Is i-D's audience mostly male or female?

Mostly male. An estimated 62.5% of viewers are men and 37.5% are women.

How old are i-D's viewers?

The largest group is 35–44 at 25.2%, followed by 25–34 at 22.0%. Viewers aged 13–17 make up an estimated 4.5%.

Where are i-D's viewers from?

The United States (25.5%), the United Kingdom (8.7%), India (6.6%), Germany (2.7%), Canada (2.1%), the Philippines (1.4%), Australia (1.0%), South Africa (0.8%), Indonesia (0.7%) and Brazil (0.5%). The other 50.0% watch from other countries.

Predicting i-D's audience

Reading the channel's recent videos…

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Top United Kingdom channels near i-D

i-D is #1,419 in the United Kingdom by subscribers, among the top YouTube channels Nexlev tracks.

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Who watches i-D?

Age and Gender

Top Geographies

RPM

i-D audience FAQ

Who watches i-D?

Is i-D's audience mostly male or female?

How old are i-D's viewers?

Where are i-D's viewers from?

Predicting i-D's audience

Top United Kingdom channels near i-D

More free YouTube tools

Age and Gender

Top Geographies

RPM

i-D audience FAQ

Who watches i-D?

Is i-D's audience mostly male or female?

How old are i-D's viewers?

Where are i-D's viewers from?

Which country watches i-D the most?

What age group watches i-D the most?

What is i-D's RPM?

How accurate are these numbers?