Question 1

Who watches Ideas 1+1?

Accepted Answer

Nexlev estimates that Ideas 1+1's audience is mostly men (68.4%). The biggest age groups are 25–34 (32.8%) and 35–44 (25.1%), and 15.4% of viewers watch from the United States.

Question 2

Is Ideas 1+1's audience mostly male or female?

Accepted Answer

Mostly male. An estimated 68.4% of viewers are men and 31.6% are women.

Question 3

How old are Ideas 1+1's viewers?

Accepted Answer

The largest group is 25–34 at 32.8%, followed by 35–44 at 25.1%. Viewers aged 13–17 make up an estimated 5.4%.

Question 4

Where are Ideas 1+1's viewers from?

Accepted Answer

The United States (15.4%), India (11.3%), Brazil (4.6%), Mexico (3.7%), Indonesia (3.1%), the Philippines (2.2%), the United Kingdom (1.5%), Canada (0.8%), Argentina (0.8%) and Pakistan (0.8%). The other 55.8% watch from other countries.

Question 5

Which country watches Ideas 1+1 the most?

Accepted Answer

The United States, with an estimated 15.4% of Ideas 1+1's viewers.

Question 6

What age group watches Ideas 1+1 the most?

Accepted Answer

Viewers aged 25–44, an estimated 57.9% of the audience.

Question 7

Is Ideas 1+1's audience young or old?

Accepted Answer

Mostly adults aged 25–44. An estimated 16.9% are under 25, 57.9% are 25–44 and 25.2% are 45 or older.

Question 8

How many of Ideas 1+1's viewers are under 18?

Accepted Answer

An estimated 5.4% of Ideas 1+1's viewers are aged 13–17, so about 94.6% are adults. YouTube doesn't count viewers under 13.

Question 9

What percentage of Ideas 1+1's viewers are from the United States?

Accepted Answer

An estimated 15.4%, its biggest country.

Question 10

Is Ideas 1+1's audience international?

Accepted Answer

Yes. Its biggest country, the United States, has an estimated 15.4% of viewers; the other 84.6% watch from elsewhere, led by India and Brazil.

Question 11

How much of Ideas 1+1's audience is in high-paying countries?

Accepted Answer

At least 17.7% of viewers watch from the United States, the United Kingdom and Canada, where advertisers pay the most per view. A bigger share there usually means a higher RPM.

Question 12

What is Ideas 1+1's RPM?

Accepted Answer

An estimated $1.10 per 1,000 long-form views, most likely between $0.33 and $5.18. Shorts earn differently and aren't included.

Question 13

Is Ideas 1+1's RPM high or low?

Accepted Answer

Low. At an estimated $1.10 per 1,000 long-form views, Ideas 1+1's RPM is low on Nexlev's scale: under $3 is low, $3 to $8 is medium and $8 or more is high.

Question 14

How accurate are these numbers?

Accepted Answer

They're estimates from Nexlev's audience model, based on Ideas 1+1's public channel information. Only Ideas 1+1's team can see the real figures in YouTube Studio.

Who watches Ideas 1+1?

Age and Gender

Top Geographies

RPM

Ideas 1+1 audience FAQ