Question 1

Who watches I'm Shook?

Accepted Answer

Nexlev estimates that I'm Shook's audience is mostly men (68.6%). The biggest age groups are 25–34 (26.1%) and 35–44 (22.1%), and 15.6% of viewers watch from the United States.

Question 2

Is I'm Shook's audience mostly male or female?

Accepted Answer

Mostly male. An estimated 68.6% of viewers are men and 31.4% are women.

Question 3

How old are I'm Shook's viewers?

Accepted Answer

The largest group is 25–34 at 26.1%, followed by 35–44 at 22.1%. Viewers aged 13–17 make up an estimated 5.7%.

Question 4

Where are I'm Shook's viewers from?

Accepted Answer

The United States (15.6%), India (9.1%), Indonesia (2.7%), the United Kingdom (2.7%), the Philippines (2.6%), Germany (1.8%), Canada (1.6%), Brazil (1.2%), South Korea (1.1%) and Pakistan (1.1%). The other 60.6% watch from other countries.

Question 5

Which country watches I'm Shook the most?

Accepted Answer

The United States, with an estimated 15.6% of I'm Shook's viewers.

Question 6

What age group watches I'm Shook the most?

Accepted Answer

Viewers aged 25–44, an estimated 48.2% of the audience.

Question 7

Is I'm Shook's audience young or old?

Accepted Answer

It leans toward adults aged 25–44. An estimated 18.6% are under 25, 48.2% are 25–44 and 33.2% are 45 or older.

Question 8

How many of I'm Shook's viewers are under 18?

Accepted Answer

An estimated 5.7% of I'm Shook's viewers are aged 13–17, so about 94.3% are adults. YouTube doesn't count viewers under 13.

Question 9

What percentage of I'm Shook's viewers are from the United States?

Accepted Answer

An estimated 15.6%, its biggest country.

Question 10

Is I'm Shook's audience international?

Accepted Answer

Yes. Its biggest country, the United States, has an estimated 15.6% of viewers; the other 84.4% watch from elsewhere, led by India and Indonesia.

Question 11

How much of I'm Shook's audience is in high-paying countries?

Accepted Answer

At least 21.7% of viewers watch from the United States, the United Kingdom, Germany and Canada, where advertisers pay the most per view. A bigger share there usually means a higher RPM.

Question 12

What is I'm Shook's RPM?

Accepted Answer

An estimated $1.40 per 1,000 long-form views, most likely between $0.42 and $6.65. Shorts earn differently and aren't included.

Question 13

Is I'm Shook's RPM high or low?

Accepted Answer

Low. At an estimated $1.40 per 1,000 long-form views, I'm Shook's RPM is low on Nexlev's scale: under $3 is low, $3 to $8 is medium and $8 or more is high.

Question 14

How accurate are these numbers?

Accepted Answer

They're estimates from Nexlev's audience model, based on I'm Shook's public channel information. Only I'm Shook's team can see the real figures in YouTube Studio.

Who watches I'm Shook?

Age and Gender

Top Geographies

RPM

I'm Shook audience FAQ