Question 1

Who watches Insider?

Accepted Answer

Nexlev estimates that Insider's audience is mostly men (80.4%). The biggest age groups are 25–34 (31.4%) and 35–44 (23.2%), and 26.7% of viewers watch from the United States.

Question 2

Is Insider's audience mostly male or female?

Accepted Answer

Mostly male. An estimated 80.4% of viewers are men and 19.6% are women.

Question 3

How old are Insider's viewers?

Accepted Answer

The largest group is 25–34 at 31.4%, followed by 35–44 at 23.2%. Viewers aged 13–17 make up an estimated 3.4%.

Question 4

Where are Insider's viewers from?

Accepted Answer

The United States (26.7%), India (13.8%), the United Kingdom (3.3%), the Philippines (2.1%), Canada (1.9%), Indonesia (1.4%), Brazil (0.9%), Germany (0.7%), Australia (0.6%) and Pakistan (0.4%). The other 48.3% watch from other countries.

Question 5

Which country watches Insider the most?

Accepted Answer

The United States, with an estimated 26.7% of Insider's viewers.

Question 6

What age group watches Insider the most?

Accepted Answer

Viewers aged 25–44, an estimated 54.6% of the audience.

Question 7

Is Insider's audience young or old?

Accepted Answer

Mostly adults aged 25–44. An estimated 13.4% are under 25, 54.6% are 25–44 and 32.0% are 45 or older.

Question 8

How many of Insider's viewers are under 18?

Accepted Answer

An estimated 3.4% of Insider's viewers are aged 13–17, so about 96.6% are adults. YouTube doesn't count viewers under 13.

Question 9

What percentage of Insider's viewers are from the United States?

Accepted Answer

An estimated 26.7%, its biggest country.

Question 10

Is Insider's audience international?

Accepted Answer

Yes. Its biggest country, the United States, has an estimated 26.7% of viewers; the other 73.3% watch from elsewhere, led by India and the United Kingdom.

Question 11

How much of Insider's audience is in high-paying countries?

Accepted Answer

At least 33.2% of viewers watch from the United States, the United Kingdom, Canada, Germany and Australia, where advertisers pay the most per view. A bigger share there usually means a higher RPM.

Question 12

What is Insider's RPM?

Accepted Answer

An estimated $2.60 per 1,000 long-form views, most likely between $0.84 and $7.80. Shorts earn differently and aren't included.

Question 13

Is Insider's RPM high or low?

Accepted Answer

Low. At an estimated $2.60 per 1,000 long-form views, Insider's RPM is low on Nexlev's scale: under $3 is low, $3 to $8 is medium and $8 or more is high.

Question 14

How accurate are these numbers?

Accepted Answer

They're estimates from Nexlev's audience model, based on Insider's public channel information. Only Insider's team can see the real figures in YouTube Studio.

Who watches Insider?

Age and Gender

Top Geographies

RPM

Insider audience FAQ