Which country watches Insta360 the most?

The United States, with an estimated 16.8% of Insta360's viewers.

What age group watches Insta360 the most?

Viewers aged 25–44, an estimated 57.9% of the audience.

What is Insta360's RPM?

An estimated $3.25 per 1,000 long-form views, most likely between $0.97 and $8.13. Shorts earn differently and aren't included.

How accurate are these numbers?

They're estimates from Nexlev's audience model, based on Insta360's public channel information. Only Insta360's team can see the real figures in YouTube Studio.

Insta360

@insta360

2.3M subscribers
3K videos
4B views
United States
Joined Oct 8, 2015

At Insta360, we think bold—pushing boundaries to capture life's most epic moments. From jaw-dropping action shots to cinematic storytelling, we equip creators with game-changing tools like Insta360 X6, X5, Insta360 Ace Pro 2, GO Ultra, Luna Ultra, Luna Pro, and Flow 2 Pro. Join a global community of innovators. Subscribe for expert tips, creative inspiration, and the confidence to shoot like never before. Adventure awaits with Insta360. Are you ready?

insta360
snowboarding
motocross
skiing
skidiving
skateboarding
motorcycle
action

Who watches Insta360?

Estimated gender, age, top countries and RPM for Insta360, from Nexlev's audience model.

Who watches Insta360? Estimated audience: 76.5% men, 57.9% aged 25–44 and 16.8% in the United States. Estimated long-form RPM: $3.25.

Age and Gender

Est. viewership

13-17 years

3.7%

18-24 years

15.5%

25-34 years

34.1%

35-44 years

23.8%

45-54 years

12.4%

55-64 years

6.6%

65+ years

Top Geographies

Est. viewership

United States

16.8%

India

15.1%

United Kingdom

2.4%

Indonesia

2.2%

Brazil

RPM

Revenue / 1K views

Estimates from Nexlev's audience model, not YouTube Studio data.

Channel Analysis

What do Insta360 viewers want?

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Insta360 audience FAQ

Who watches Insta360?

Nexlev estimates that Insta360's audience is mostly men (76.5%). The biggest age groups are 25–34 (34.1%) and 35–44 (23.8%), and 16.8% of viewers watch from the United States.

Is Insta360's audience mostly male or female?

Mostly male. An estimated 76.5% of viewers are men and 23.5% are women.

How old are Insta360's viewers?

The largest group is 25–34 at 34.1%, followed by 35–44 at 23.8%. Viewers aged 13–17 make up an estimated 3.7%.

Where are Insta360's viewers from?

The United States (16.8%), India (15.1%), the United Kingdom (2.4%), Indonesia (2.2%), Brazil (2.1%), the Philippines (1.9%), Canada (1.7%), Germany (1.1%), Pakistan (0.7%) and Bangladesh (0.5%). The other 55.3% watch from other countries.

Predicting Insta360's audience

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Insta360 is #6,117 in the United States by subscribers, among the top YouTube channels Nexlev tracks.

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